Search results for "AI"
MFA’s 15 minutes of fame and the silver lining for publishers
Last Monday, the ad quality and transparency platform Adalytics generated shockwaves with new research on the high volume of ads on made-for-advertising (MFA) websites. Designed to measure investment in the…
Advanced media strategy: navigating the first-party data shift
With the imminent demise of third-party cookies, the digital media industry stands on the brink of a seismic transformation that will create pressure for publishers to adapt quickly and efficiently….
DCN’s must reads: week of March 14, 2024
Here are some of the best media stories our team has read so far this week:
Media companies can learn about growing audiences from creators
Social platforms and creator-generated content are undeniably popular among audiences. In particular, digital-native platforms and individual creators resonate strongly with younger demographics, who increasingly consume content on mobile devices. A…
Better ads, fewer tradeoffs: insights from a creative director
As a longtime creative director in digital advertising, I consistently saw the same challenges across publishers: tension between revenue and creative, between premium ad offerings and relentless efficiency, between trying…
DCN’s must reads: week of March 7, 2024
Here are some of the best media stories our team has read so far this week:
Addressing the collateral damage of news avoidance
The proportion of people avoiding news content is alarmingly high. According to the latest Reuters Institute Digital News Report, the public self-reports high levels of selective avoidance: 36% of people…
Election 2024: What the results will mean for digital publishers
As November 5 draws increasingly near, the rhetoric surrounding the 2024 election is almost inescapable. Although think pieces, pundits, and poll numbers populate publications across the country, much less is…
Google, what big teeth you have
Google has issues. Lots of them. Unfortunately for our industry, Google’s issues are our issues too. Last week, I observed a strange turn of events when an eye-opening HouseFresh blog…
DCN’s must reads: week of February 22, 2024
Here are some of the best media stories our team has read so far this week:
YouTube dominates social platform usage
Public platforms, including social media, offer a forum for open for communication, citizen journalism, and audience engagement. However, these platforms also pose many challenges including misinformation, privacy concerns, and algorithmic…
How media companies can fuel innovation in 2024 and beyond
As publishers look for ways to accelerate audience growth, engagement, and monetization in 2024, they have a multitude of options for driving change and innovation. Last year I worked with…