Search results for "reader revenue"
Trust, transparency and the New York Yankees
According a recent report in the New York Times, the majority of new online advertising revenue—85%—will go to two companies: Google and Facebook. While these companies have consumer-facing services, the reason they dominate the digital advertising ecosystem is because of the technology and algorithms they employ as third parties. Third parties collect data about consumers yet have no direct relationship with them. In addition, those people usually have no idea that their data is being collected.
Native advertising and the news media
An ever-growing number of publishers are offering native advertising as part of their digital advertising mix. By its nature, this sponsored content is designed to mimic the look and feel of the content around it. Michele McLellan undertook a study on native advertising for the Tow-Knight Center for Entrepreneurial Journalism. The Rise of Native Ads in Digital News Publications examines the native advertising offered by 14 U.S. news media organizations — ranging from prominent publishers such as Forbes and the The New York Times to community newspapers and digital news startups.
Service journalism and the web advertising problem
Terrible ads are a big reason why tracking protection seems like an incomplete solution to the problems of web advertising. Web users don’t just block ads because people are good applied behavioral economists, seeking signal and filtering noise. A lot of web ads are just deceptive, annoying, gross, or all three. (Oh, right, some of them carry malware, too.)
NewCo Shift launches on Medium, bets on a new kind of publishing platform
When Medium—founded by Ev Williams of Twitter—announced its new offering for publishers on April 5, it launched with 12 publisher partners, including The Awl, Electric Literature and, of course, NewCo Shift—led by John Battelle and Brian Monahan. Why Medium? For the community and the CMS. (Continue Reading)
Publishers: Prepare to meet the evolving needs of content advertisers
Creating content for brands has been a windfall for publishers. On the receiving end of advertisers’ investment in content marketing, publishers are even encroaching on ground formerly dominated by agencies. But this could change, so it’s critical publishers start to think differently about content creation, and the bigger impact these content assets can make in meeting the evolving needs of advertisers.
Can brand content help solve a murder?
Sponsored content is not a new thing; paid advertorials have been around for more than a century. But there’s no denying that branded content has become a significant part of the marketing mix and media revenue generation in recent years. Certainly, the deftness with which deep contextual connections can be made in digital has been a driver of demand. Even more interesting is that this desire for context is also driving experimentation and creativity when it comes to branded content storytelling.
5 Reasons every publisher should open a custom content studio
Custom content studios are not new, but they sure are hot! In March we found out that New York Magazine is building out its own content studio. In February, Grantland founder Bill Simmons announced he is getting into the branded content game, as did The Irish Times. It’s safe to say that “branded content” is no longer a bad word (or phrase, as the case may be) in media circles. That being said, not every publisher has the know-how to start up their own content studio.
Consumer matters: trust, transparency and the open web
I have no doubt the next year will bring meaningful developments in defense of the open web—the essential platform where publishers are able to distribute and monetize their content directly with consumers. On the open web—one in which information flows freely and gatekeepers are not able to restrict that flow—transparency rules, from sources to source code, and the most valued commodity is trust. To that end, champions of the open web are now writing and debating rules that will impact the value of publishers’ relationships with their readers and viewers.
The future of media depends on great consumer experiences
With audiences widely dispersed among mobile and social apps – and, soon, virtual reality and augmented reality experiences– publishers who want to thrive must both follow consumers where they want to go and meet them on their own terms. These were a couple of the themes that emerged from the wide-ranging conversations at DCN’s annual members-only Next: Summit held February 1-3 in Miami. DCN members met to explore content and business models given that consumption patterns are constantly changing, many consumers are actively avoiding advertising, and digital intermediaries are extracting much of the value out of the publishing economy.
Crowdfunded journalism growing, but still a drop in the bucket
Crowdfunded journalism continued its growth trend in 2015, but it remains a small slice of the bigger picture, according to a report released last week by the Pew Research Center. The report…
Q&A: Gilles Raymond, News Republic Founder and CEO
Mobile Analyst Peggy Anne Salz catches up with Gilles Raymond, News Republic Founder and CEO, to map the developments since 2008, when his company sparked a global news revolution by giving the power of information back to the people — completely ad-supported and enabled by mobile technology.
Breaking down Google’s AMP rollout for publishers
Google’s dominant hold over mobile (and desktop) search means that anytime it makes an announcement that can potentially influence how often and the format in which consumers see your content,…