Search results for "reader revenue"
How Vox Media and The Atlantic are building reader revenue
The coronavirus pandemic has disrupted every sector of the global economy, and digital publishing is no exception. The virus and the resulting lockdowns have depressed ad spend and changed consumer…
Why Skift is putting reader revenue in the pilot’s seat
Travel industry intelligence site Skift has become the latest publisher to put membership at the forefront of their business. CEO and founder Rafat Ali announced the launch of Skift Pro…
Reuters finds reader revenue critical for the future of media
Mobile and social media received a lot of attention this last decade. Major media trends included fragmented attention, intermediated media, and growing distrust in journalism. So, what will the next…
Inside a local media company’s pivot to reader revenue
We were wasting time chasing display advertising dollars. That’s the big lesson the team at Spirited Media learned at the end of 2017. It was an awakening of sorts for us at the parent company of Billy Penn in Philly, The Incline in Pittsburgh, and Denverite in Denver. Here’s what we’re going to do now.
Revenue or readers: Which one should you choose?
There’s a saying that what’s good for the scorpion is bad for the frog. For a long time in digital publishing, the same was true about advertising. What was good…
Beyond subscriptions and advertising: 5 proven revenue tactics to try
Media companies are increasingly exploring innovative revenue models as a strategic element of ongoing efforts to reduce their reliance on advertising and subscriptions. This is significant because, although the global…
Election coverage for better engagement, retention and revenue
More than half of the global population will vote in 2024, marking a massive year for politicians, voters, and the media. However, trust in the news is waning, news avoidance…
How to get editorial and revenue to collaborate for the win
Throughout my career, I’ve had this immense privilege and opportunity to consult for and collaborate with numerous news media organizations. Among the most recent and rewarding aspects of my work…
4 media revenue strategies for 2024 (that don’t involve AI)
2023 was yet another rocky year for publishers. From the ad market slowdown to economic pressures affecting everything from hiring to subscriptions, there was plenty to write about for Media…
The Next Conversation: Affiliate Revenue – Paid online courses at CNBC: What we’ve learned
DCN members can view the on-demand video by logging in or registering for the DCN website member center using the links in the top right corner of the site. Please…
Three ways publishers can grow ad revenue in 2024
In the past year, publishers have weathered several storms. In particular, they’ve grappled with a downturn in ad revenues due to traffic and signal loss. At the heart of this…