Search results for "reader revenue"
How Vox Media and The Atlantic are building reader revenue
The coronavirus pandemic has disrupted every sector of the global economy, and digital publishing is no exception. The virus and the resulting lockdowns have depressed ad spend and changed consumer behavior. It has also forced publishers to rethink foundational aspects of a business model that was already under pressure. For many publishers, the pandemic has…
Why Skift is putting reader revenue in the pilot’s seat
Travel industry intelligence site Skift has become the latest publisher to put membership at the forefront of their business. CEO and founder Rafat Ali announced the launch of Skift Pro on Twitter, saying that “Skift is now officially a Subscription-First business information company.” Skift joins a growing number of publishers turning to reader revenue as…
Reuters finds reader revenue critical for the future of media
Mobile and social media received a lot of attention this last decade. Major media trends included fragmented attention, intermediated media, and growing distrust in journalism. So, what will the next 10 years present? The Reuters Institute once again looks at our past and evaluates emerging trends to forecast what’s ahead in media in its report,…
Inside a local media company’s pivot to reader revenue
We were wasting time chasing display advertising dollars. That’s the big lesson the team at Spirited Media learned at the end of 2017. It was an awakening of sorts for us at the parent company of Billy Penn in Philly, The Incline in Pittsburgh, and Denverite in Denver. Here’s what we’re going to do now.
Revenue or readers: Which one should you choose?
There’s a saying that what’s good for the scorpion is bad for the frog. For a long time in digital publishing, the same was true about advertising. What was good for advertising was bad for the reader. By flashing auto-play ads, full interstitials, and full-screen scroll over ads, publishers could earn big revenue from ads…
Segment your audiences to increase overall revenue
Reader revenue is among news executives top priorities. In fact, 79% of news executives who participated in The Journalism, Media, and Technology Trends and Predictions 2022 by the Reuters Institute for the Study of Journalism, said that revenue from initiatives like subscriptions and memberships will be among their key income priorities. As reader revenue gains…
Regulation, revenue, and relationships top of mind at the 2022 DCN Next: Summit
Held virtually January 31-February 3, the 20th annual members-only DCN Next: Summit was a gathering of digital content companies from all over the world. CEO Jason Kint opened the event by offering his perspective on how the last few years have underscored the need for quality information. He also reinforced the need for trust, particularly…
Track reader regularity rates to optimize subscription success
Reader-revenue strategies offer publishers a recurring revenue stream and positive audience relationships. A strong subscription business requires measuring and monitoring the core metrics of consumer engagement. More than likes and clicks, though, true subscriber engagement is characterized by regular usage. The Medill index developed by the Medill Spiegel Research Center provides insights to identify this important metric of at-risk…
Subscription strategies to convert light readers
The pandemic was a key driver of new subscriptions from news and gaming sites to entertainment streaming services. As a result, publishers registered record subscription growth. For digital media businesses, once 100% reliant on advertising revenue, the question now is how to sustain this growth over time. Publishers naturally encourage heavy readers to convert to…
Gannett’s Kelly Andresen talks revenue, regulations, and future growth
Publishers and advertisers need to be proactive about engaging with their potential customers where they are. And where they are, regardless of age or income group, is consuming content on mobile devices. Advertising is normally viewed as the currency used to view content. But if the ad experience isn’t positive for the consumer, they may…
Retailers drive revenue with email. So can publishers
A fundamental shift has occurred in the past year: Publishers experienced a fortuitous combination of increased audience size and engagement. Many publishers are considering how to balance subscription marketing with ad monetization in order to take advantage of new readers and higher engagement. In a recent survey, 53% of publishers experienced an increase in engagement…