Search results for "reader revenue"
How Vox Media and The Atlantic are building reader revenue
The coronavirus pandemic has disrupted every sector of the global economy, and digital publishing is no exception. The virus and the resulting lockdowns have depressed ad spend and changed consumer…
Why Skift is putting reader revenue in the pilot’s seat
Travel industry intelligence site Skift has become the latest publisher to put membership at the forefront of their business. CEO and founder Rafat Ali announced the launch of Skift Pro…
Reuters finds reader revenue critical for the future of media
Mobile and social media received a lot of attention this last decade. Major media trends included fragmented attention, intermediated media, and growing distrust in journalism. So, what will the next…
Inside a local media company’s pivot to reader revenue
We were wasting time chasing display advertising dollars. That’s the big lesson the team at Spirited Media learned at the end of 2017. It was an awakening of sorts for us at the parent company of Billy Penn in Philly, The Incline in Pittsburgh, and Denverite in Denver. Here’s what we’re going to do now.
Revenue or readers: Which one should you choose?
There’s a saying that what’s good for the scorpion is bad for the frog. For a long time in digital publishing, the same was true about advertising. What was good…
Election coverage for better engagement, retention and revenue
The topline: Connecting with audiences and deriving value from election coverage is becoming more difficult but there are tactics and tools to improve engagement. More than half of the global…
How to get editorial and revenue to collaborate for the win
The topline: Four insights that will guide conversations between content and revenue leaders to help them collaborate on sustainable revenue growth strategies. Throughout my career, I’ve had this immense privilege…
4 media revenue strategies for 2024 (that don’t involve AI)
The topline: Yes, nearly every media company is thinking about, or experimenting with, AI. However, there are several strategic approaches leading media companies are putting to work right now. 2023…
Three ways publishers can grow ad revenue in 2024
In the past year, publishers have weathered several storms. In particular, they’ve grappled with a downturn in ad revenues due to traffic and signal loss. At the heart of this…
Holiday blues? 7 tips to boost affiliate and advertising revenue
We’re in the busiest — and traditionally, the most profitable — weeks of the year for retailers and publishers alike. And while we’ve seen plenty of unusual conditions over the…
How sponsored content can strengthen revenue in a downturn
Amid growing uncertainty about the economic environment, it is wise for publishers to consider how to thrive and strengthen their revenue during the potential downturn. With economic uncertainty ahead, it…