Search results for "reader revenue"
How Vox Media and The Atlantic are building reader revenue
The coronavirus pandemic has disrupted every sector of the global economy, and digital publishing is no exception. The virus and the resulting lockdowns have depressed ad spend and changed consumer…
Why Skift is putting reader revenue in the pilot’s seat
Travel industry intelligence site Skift has become the latest publisher to put membership at the forefront of their business. CEO and founder Rafat Ali announced the launch of Skift Pro…
Reuters finds reader revenue critical for the future of media
Mobile and social media received a lot of attention this last decade. Major media trends included fragmented attention, intermediated media, and growing distrust in journalism. So, what will the next…
Inside a local media company’s pivot to reader revenue
We were wasting time chasing display advertising dollars. That’s the big lesson the team at Spirited Media learned at the end of 2017. It was an awakening of sorts for us at the parent company of Billy Penn in Philly, The Incline in Pittsburgh, and Denverite in Denver. Here’s what we’re going to do now.
Revenue or readers: Which one should you choose?
There’s a saying that what’s good for the scorpion is bad for the frog. For a long time in digital publishing, the same was true about advertising. What was good…
Holiday blues? 7 tips to boost affiliate and advertising revenue
We’re in the busiest — and traditionally, the most profitable — weeks of the year for retailers and publishers alike. And while we’ve seen plenty of unusual conditions over the…
How sponsored content can strengthen revenue in a downturn
Amid growing uncertainty about the economic environment, it is wise for publishers to consider how to thrive and strengthen their revenue during the potential downturn. With economic uncertainty ahead, it…
Why data is media’s revenue diversification differentiator
For the better part of the last decade, there has been a clear case for revenue diversification as the key to sustainable success in media. Dependency on one or two…
Is consulting the next revenue stream for publishers?
What’s the biggest challenge you’ve overcome in your publishing business? Increasing audience conversion and retention? Bumping up digital advertising yields? Effective content repurposing? All of the above? The chances are…
Segment your audiences to increase overall revenue
Reader revenue is among news executives top priorities. In fact, 79% of news executives who participated in The Journalism, Media, and Technology Trends and Predictions 2022 by the Reuters Institute…
Regulation, revenue, and relationships top of mind at the 2022 DCN Next: Summit
Held virtually January 31-February 3, the 20th annual members-only DCN Next: Summit was a gathering of digital content companies from all over the world. CEO Jason Kint opened the event…