Search results for "reader revenue"
Is consulting the next revenue stream for publishers?
What’s the biggest challenge you’ve overcome in your publishing business? Increasing audience conversion and retention? Bumping up digital advertising yields? Effective content repurposing? All of the above? The chances are…
Segment your audiences to increase overall revenue
Reader revenue is among news executives top priorities. In fact, 79% of news executives who participated in The Journalism, Media, and Technology Trends and Predictions 2022 by the Reuters Institute…
Regulation, revenue, and relationships top of mind at the 2022 DCN Next: Summit
Held virtually January 31-February 3, the 20th annual members-only DCN Next: Summit was a gathering of digital content companies from all over the world. CEO Jason Kint opened the event…
Track reader regularity rates to optimize subscription success
Reader-revenue strategies offer publishers a recurring revenue stream and positive audience relationships. A strong subscription business requires measuring and monitoring the core metrics of consumer engagement. More than likes and…
Subscription strategies to convert light readers
The pandemic was a key driver of new subscriptions from news and gaming sites to entertainment streaming services. As a result, publishers registered record subscription growth. For digital media businesses,…
Gannett’s Kelly Andresen talks revenue, regulations, and future growth
Publishers and advertisers need to be proactive about engaging with their potential customers where they are. And where they are, regardless of age or income group, is consuming content on…
Retailers drive revenue with email. So can publishers
A fundamental shift has occurred in the past year: Publishers experienced a fortuitous combination of increased audience size and engagement. Many publishers are considering how to balance subscription marketing with…
Media trends 2021: transformed newsrooms and diversified revenue
With the continued presence of the coronavirus, 2021 appears far from “business as usual.” However, for many publishers, the pandemic acted as an accelerator in media innovation. New ideas for…
8 ways media companies can diversify revenue
Traditionally, many media companies earned the bulk of their revenue from display advertising. But as the pandemic continues, media companies face an increased need to explore more innovative models of…
How Crain Communications uses pricing research to grow revenue
Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed this role, she quickly…
Reducing subscription churn is critical for advertising revenue
The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription churn presents an ongoing problem for media companies. Benchmarks place the media…
The case for combined revenue models
Subscription models have increased in popularity among growing numbers of publishers who are shifting their focus away from ad sales – and this trend has gained even more ground over…