Search results for "AI"
Three tools publishers need to compete with the duopoly
Digital advertising is growing. However, the Duopoly continues to dominate and capture the majority of the market share. While the Duopoly drives growth in terms of scale, publishers are actually…
Yes, publishers can compete with Google (here’s how)
As antitrust investigations envelope tech giants like Google and Facebook, some publishers may be lulled into thinking that their competition with Big Tech is fading. It’s certainly encouraging to see…
Permutive
Permutive’s Audience Platform puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. Permutive enables publishers to develop…
How quality content and tech are critical for safe online experiences for kids
Increasingly, parents and policy-makers acknowledge that some of the most popular online content channels for children leave much to be desired. That has prompted a push to ensure that content…
DCN’s must reads: week of September 26, 2019
Here are some of the best media stories our team has read so far this week: NBC News | Apple’s iPhone iOS 13 upgrade is privacy battle against rival tech…
Understanding how young people consume news: It’s personal
The role of news for Gen Z and Gen Y appears to be individualized, rather than characterized by broad generalizations, which is tricky business for news providers. To build engagement with Gen Z and Gen Y, it’s essential for news publishers to understand content interaction in each moment, medium and for the individual.
Editorial and sponsored: Has branded content blurred the divide?
With such a large appetite for content in the digital landscape, sponsored content has become a key source of revenue for the publishing industry. But with branded content leveraging the tone and style of a publication, it is critical to explore the role of editorial in ensuring quality content while maintaining reader trust.
B2B companies up digital marketing in response to industry trends
As the B2B space evolves and matures, so must its marketing. In recent years, consumer-facing brands have come to terms with the “adapt-or-die” scenario. Now, B2B brands are following suit by adopting people-based marketing.
Voice search offers publishers a big opportunity. Here’s how to make the most of it
Content providers have always known that word of mouth can work wonders. Now, they have to apply that principle by speaking up—literally—in order to reach more consumers via voice search.
New DCN research explores consumer appetite and satisfaction for digital subscriptions
Digital Content Next has released findings from its new research, DCN Digital Subscription Economy, that indicate a healthy and rapidly-growing digital subscription marketplace.
Build paywalls, and people will dig holes
People used to be fiercely loyal to media brands. Unfortunately, the same system that brought about the democratization of online content also broke publisher loyalty.
Product management is not project management
In today’s digital economy, all businesses are software businesses – especially content-focused businesses like digital publishing. With a wide range of apps and platforms all competing for consumer loyalty, understanding what drives successful product development is critical to achieving growth.