Permutive is a leading data management platform (DMP) built for publishers. Permutive allows publishers to understand and target users in real-time, using first-party data. This helps publishers increase their data driven advertising revenue and increase subscriptions overnight. The Permutive technology is truly privacy compliant. All user data is processed on the device within the browser (on the edge) which means Permutive works in a world without third-party cookies and adheres to GDPR under it’s strictest interpretations. Some of Permutive’s customers include BuzzFeed, Business Insider, Condé Nast International, LADbible and Leaf Group.