Search results for "AI"
Streamlined streaming: How to improve newsroom efficiency
With a rapidly evolving digital media landscape, it’s not surprising that media companies — newsrooms in particular — have faced new challenges and new pressures. A significant decline in traditional…
Checklist for effective advertising environments: brand fitness, quality, trust
It is essential for marketers to question the efficacy of the outlets where they place their advertising campaigns. They must choose channels that provide a positive impact on the brand…
Rethinking ad production for connected TV
Connected TV presents some inherent trade-offs, like more limited targeting capabilities as well as a complex and heterogeneous array of devices. And, of course, there’s the viewing environment. In part…
8 ways media companies can diversify revenue
Traditionally, many media companies earned the bulk of their revenue from display advertising. But as the pandemic continues, media companies face an increased need to explore more innovative models of…
DCN’s must reads: week of November 19, 2020
Here are some of the best media stories our team has read so far this week: The New York Times | Zuckerberg and Dorsey Face Harsh Questioning From Lawmakers (15…
Alexa, can I trust this news service?
No, not that Alexa. Many years before Amazon hatched the infamous brain inside of their smart devices, there was another Alexa on the Internet. The original Alexa started as a 1990s plug-in for web browsers before it was…
The next step in engaging audiences: personalized news content delivery
Legacy news outlets have traditionally tried to be all things to all people. They’ve broadly served up content in a shotgun approach that has them competing in increasingly crowded spaces….
Evolving culture and tech savvy critical to publishers’ subscription strategies
Even prior to Covid-19, premium publishers were turning to audience revenue, mainly in the form of subscriptions, to grow profits. In an uncertain ad market, consumer offerings are critical for…
To understand where the cookie is headed, let’s look at its history
Note: This is the first article in a two-part series. Almost a year ago, Google announced that Chrome would sunset support for third-party cookies by the end of 2021. These…
DCN’s must reads: week of November 12, 2020
Here are some of the best media stories our team has read so far this week: Adweek | Publishers Look Beyond Politics to Mitigate Deflating ‘Trump Bump’ (5 min read)…
Widening the funnel: Where are news sites finding new subscribers?
Nobody ever said subscription success was easy. Yet over the last few years, the press in the U.S. and U.K. have had some things stack up in their favor. Political…
Why product is the best subscriber-retention strategy
The subscription model is not new, but it has taken on a new significance. Over the past seven years, revenue for all subscription companies – from software to healthcare –…