Search results for "AI"
Focus on the future for a successful automation journey
The automation of repeatable and scalable processes, especially marketing processes, has become a competitive imperative for all brands and business. A dramatic drop in costs, combined with increasing access to…
Publishers accelerated diversification strategies in 2020!
As publishers reflect on 2020, most will agree that Covid-19 took center stage. The year was filled with business struggles, but it also offered some growth opportunities. What’s New in…
Why cohorts is a privacy detour the media industry should avoid
With the end of cookies and Mobile Advertising ID’s fast approaching, there is no shortage of discussion about ways to maintain some form of user identification. We need to figure…
The Next Conversation: Digging Into Audio
Designed to dig deeply into a few tactical areas important to publishers exploring audio for their businesses – from podcasting to digital audio to voice-activated technology. The agenda will feature…
Web accessibility isn’t just an ethical duty – it’s good business
The Covid-19 pandemic has shifted an ever-larger share of public life online. Unfortunately, however, the internet remains a largely inaccessible place for people with visual or hearing impairments. As publishers…
Putting the value back in our industry’s opaque VAT
As 2020, without a doubt the most challenging 12 months in our lifetimes, stumbles to the finish line, one undeniable lesson learned for all publishers is the need to focus…
News publishers are laser-focused on podcast production
Three quarters of Americans are familiar with podcasting and more than half of them have listened to a podcast. As a result, today’s news publishers view podcast production as an…
How to survive in the consent economy
Our previous article outlining the birth of the consent economy warned that the initial waves of privacy regulation in the U.S. are growing stronger. The recent news that California voters…
DCN’s must reads: week of December 3, 2020
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Google, Facebook and Amazon Gain as Coronavirus Reshapes Ad…
As ecommerce surges, publishers turn to certification to cement trust
Ecommerce has been a strategic priority for publishers for a number of years. Then, in just the space of a few months, Covid-19 accelerated the shift to digital shopping by…
Legal and Legislative Committee Call
Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content. Only Digital Content Next Publisher members may attend. Contact DCN…
What the future looks like for OTT
In 2020, the over-the-top (OTT) landscape shifted greatly, ushering in a new era for subscription-based OTT video streaming services. New players like HBO Max, Disney+, and Peacock joined the scene….