Perspectives - Digital Content Next

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Incontext Perspectives

Lessons Learned from Verizon’s Branded Content Fumble
November 3, 2014 | By Michelle Manafy, Editorial Director – DCN branded content, sponsored content, transparency, trust
Incontext Perspectives

Defining Bricks to Build the House of Time and Attention
October 29, 2014 | By Jason Kint, CEO – DCN attention, metrics, time-based measurement, viewability
Incontext Perspectives

New Weather Company Resource Forecasts a Marketing Opportunity
October 28, 2014 | By Michelle Manafy, Editorial Director – DCN advertising, big data, content marketing, data

Member Spotlight
Incontext Perspectives

Seeing Your Audience Through Big Data
October 22, 2014 | By James Webster, Author, The Marketplace of Attention audiences, big data, data
Incontext Perspectives

Why Rebranding Is Different For Non-Profits
October 9, 2014 | By Michael Rowland, Strategic Safecracker branding, marketing