/ An inside look at the business of digital content
Archive
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Incontext Perspectives
DCN’s must reads: week of October 31, 2019
October 31, 2019 | By Michelle Manafy, Editorial Director – DCN
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Incontext Research
Malvertising: You ain’t seen nothin’ yet
October 30, 2019 | By Louis-David Mangin, CEO and Co-Founder—Confiant -
Incontext Perspectives
Marketers want to reach GenZ. Is TikTok the place to do it?
October 29, 2019 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
Distribution, operations, and reporting key in newsroom transformation
October 28, 2019 | By Rande Price, Research VP – DCN -
Incontext Research
What the Australian Broadcasting Corporation can teach podcasters everywhere
October 24, 2019 | By Corinne Podger—Director, Digital Skills Agency -
Incontext Perspectives
DCN’s must reads: week of October 24, 2019
October 24, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Ad effectiveness measurement doesn’t scale, and it’s failing advertisers
October 23, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X] -
Incontext Innovation
OTT distribution channels are changing. Be ready
October 22, 2019 | By Dana Ghavami, CEO—Spotible -
Incontext Perspectives
Mobile aggregators: The opportunity for referral traffic we’re not talking about
October 21, 2019 | By Nick Lioudis, Content Manager—Chartbeat -
Incontext Revenue
Local news: Forget national metrics and focus on your strengths
October 17, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of October 17, 2019
October 17, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Curiouser and curiouser: Getting the story straight on Warren’s 70% statistic
October 16, 2019 | By Clare Carr, Vice President of Marketing—Parse.ly