/ An inside look at the business of digital content
Archive
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Subscription motivation and acquisition tactics
February 12, 2020 | By Matt Lindsay, President—Mather Economics
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Defining the publisher of the future
February 11, 2020 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Perspectives
The impact of Accenture’s exit from the media auditing market
February 10, 2020 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
DCN’s must reads: week of February 6, 2020
February 6, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
How USA Today balanced advertiser and consumer expectations in its latest redesign
February 6, 2020 | By Jessica Bateman – Independent Journalist -
Incontext Research
Gen Z not only loves content, they pay for it
February 5, 2020 | By Rande Price, Research VP – DCN -
Incontext Research
Inside the maturing podcast advertising market
February 4, 2020 | By Kate Ginsburg, VP Product Marketing & Innovation – Kantar -
Incontext Perspectives
Ad quality is content quality. And quality content needs better classification
February 3, 2020 | By Tobias Silber, CBO – GeoEdge -
DCN’s must reads: week of January 30, 2020
January 30, 2020 | By Michelle Manafy, Editorial Director – DCN -
In the wake of several big name failures, the industry seeks a solid Spanish language news model
January 30, 2020 | By Kasia Kovacs – Independent Journalist -
What Chartbeat’s loyalty research says about the future of device, channel strategies
January 29, 2020 | By Nick Lioudis, Content Manager—Chartbeat -
Edelman Trust Barometer indicates the distrust of media is fueled by social platforms
January 28, 2020 | By Rande Price, Research VP – DCN