/ An inside look at the business of digital content
Archive
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Incontext Research
More advertising doesn’t equal more effective advertising – the numbers back it up
March 16, 2020 | By Jamie Auslander, SVP Research & Analytics—true[X]
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Incontext Innovation
How Bloomberg is building a global database of expert women sources
March 12, 2020 | By Caitlin Kelly, Independent Journalist -
Incontext Video
Churn closes in on customer acquisition as the priority for streaming services
March 12, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
DCN’s must reads: week of March 12, 2020
March 12, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Consumers oppose being microtargeted by political advertising
March 10, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
The truth about scroll and swipe: The real value of mobile’s most famous features
March 9, 2020 | By Jon Fletcher, Content Editor – Marfeel -
Incontext Perspectives
Comment sections aren’t dead (yet)
March 5, 2020 | By Kasia Kovacs – Independent Journalist -
DCN’s must reads: week of March 5, 2020
March 5, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Prove the value of thought leadership with the FT’s new framework
March 4, 2020 | By Theresa Cramer – Independent Journalist -
Incontext Research
How “Behind the Story” cards affect readers’ trust in the news
March 3, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Why zero-party data is publishers’ secret weapon in a post-cookie world
March 2, 2020 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Innovation
How Discovery’s Food Network Kitchen delivers across platforms
February 27, 2020 | By Will Harris – Independent Journalist