/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Creativity in the face of a crisis
April 22, 2020 | By Tim Bourgeois — Digital Media Auditor and Consultant
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Incontext Perspectives
Publishers walk a revenue/ad quality tightrope – but there’s hope
April 21, 2020 | By Amnon Siev, CEO – GeoEdge -
Incontext Perspectives
Why marketers should be afraid of the dark
April 20, 2020 | By Stephen DiMarco, Chief Digital Officer, NA – Kantar -
Incontext Revenue
In the battered news industry, are nonprofits best equipped to survive?
April 16, 2020 | By Kasia Kovacs – Independent Journalist -
Incontext Perspectives
DCN’s must reads: week of April 16, 2020
April 16, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
Q2 ad rates are at a historic low: This is how publishers should address it
April 15, 2020 | By Tyler Bishop, CMO – Ezoic -
The time is right for AR: Inside Axel Springer’s immersive travel experience
April 14, 2020 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Research
Post-coronavirus content: A Chartbeat analysis of global engagement data
April 13, 2020 | By Jill Nicholson, Senior Director of Customer Education – Chartbeat -
Incontext Research
Calculating the value of media content
April 10, 2020 | By Rande Price, Research VP – DCN -
Incontext Innovation
Pandemic parenting: How Parents.com is pivoting its digital strategy to serve readers in a time of crisis
April 9, 2020 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of April 9, 2020
April 9, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Fact check series, part two: contextual targeting, audience targeting, and match rates
April 8, 2020 | By Adam Solomon, CMO – Lotame