/ An inside look at the business of digital content
Archive
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Incontext Perspectives
3 Ways ad measurement is evolving to gauge true ad impact
August 3, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising
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Incontext Revenue
The Insider perspective on post-cookie advertising
August 2, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
DCN’s must reads: week of July 29, 2021
July 29, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
4 Media industry twists and turns you don’t want to miss
July 29, 2021 | By Jason Kint, CEO – DCN -
Incontext Research
Meeting these consumer expectations is critical for streaming success
July 28, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Opt out of the bad ads that ruin in-app gaming
July 27, 2021 | By Tobias Silber, CBO – GeoEdge -
Publishers: Use your data to close and retain more deals
July 26, 2021 | By Dan Lawton, VP, Business Development – DoubleVerify -
Incontext Perspectives
DCN’s must reads: week of July 22, 2021
July 22, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
MVP: Why sports coverage could be the next great subscription driver
July 22, 2021 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Research
Should newsrooms remain neutral?
July 21, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
The great privacy reset is here. Publishers, are you ready to capitalize?
July 20, 2021 | By Michael Ogunjobi, Manager, Customer Success, Americas – Permutive -
Incontext Perspectives
The best conversion strategy media and publishing companies still aren’t using
July 19, 2021 | By Sibel Ugur, Marketing Director – Zephr