/ An inside look at the business of digital content
Archive
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Incontext Perspectives
What publishers need to measure for healthy header bidding
April 6, 2021 | By Alexandra Balashoyu, Head of Publisher Operations – The MediaGrid
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Incontext Perspectives
4 proposals for navigating post-cookie identity
April 5, 2021 | By Pierre Diennet, Vice President of Product Management – Lotame -
Incontext Perspectives
DCN’s must reads: week of April 1, 2021
April 1, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Going beyond diversity, the Maynard 200 program fosters true equity
April 1, 2021 | By Evelyn Hsu, co-director—The Maynard Institute and
Martin Reynolds, co-director—The Maynard Institute -
Incontext Perspectives
Gannett’s Kelly Andresen talks revenue, regulations, and future growth
March 31, 2021 | By Kim Adcroft, Director, Publisher Success – Ogury -
Identifying optimal subscription management practices
March 30, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
3 ways publishers can fight fraud before it impacts revenue
March 29, 2021 | By Dan Lawton, VP, Business Development – DoubleVerify -
Incontext Perspectives
DCN’s must reads: week of March 25, 2021
March 25, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
Why POPSUGAR is doubling down on fitness even as gyms reopen
March 25, 2021 | By Meena Thiruvengadam – Independent Media Reporter -
Incontext Perspectives
Farewell cookies, hello true omnichannel experience
March 24, 2021 | By Chris Hansen, SVP Media and Information Services – 3Pillar Global -
Incontext Perspectives
5 trends that will make you rethink your content delivery platform
March 23, 2021 | By John Agger, Principal Industry Marketing Manager for Media & Entertainment – Fastly -
Incontext Research
Continuous connection as a business model
March 22, 2021 | By Rande Price, Research VP – DCN