/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Digital media transparency: publisher best practices
May 25, 2021 | By Steve Guenther, Vice President, Digital Auditing—Alliance for Audited Media
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Incontext Perspectives
Lessons learned from the pandemic-era subscription boom
May 24, 2021 | By Patrick Appel, Director of Research – Piano -
Incontext Revenue
How HBR uses case studies and ebooks to sell premium subscriptions
May 20, 2021 | By Meena Thiruvengadam – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of May 20, 2021
May 20, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Mitigating risk in the age of big tech
May 19, 2021 | By Joseph Lospalluto, EVP Americas – Smart AdServer -
Incontext Perspectives
Why don’t publishers stand up for their brand integrity?
May 18, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust -
Incontext Research
Understand consumer expectations in the ecommerce journey
May 17, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
DCN’s must reads: week of May 13, 2021
May 13, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Aftershock: What the industry looks like after Apple’s privacy update
May 13, 2021 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Audience trust means authentication – and revenue
May 12, 2021 | By Travis Clinger, SVP, Head of Addressability And Ecosystem – LiveRamp and
Jeff Nienaber, Senior Director, Global Audience Ads – Microsoft -
Incontext Innovation
News evolution: from print, to push, to the almighty algorithm
May 11, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Demand path optimization: a publisher panacea
May 11, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo