/ An inside look at the business of digital content
Archive
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DCN’s must reads: week of October 14, 2021
October 14, 2021 | By Michelle Manafy, Editorial Director – DCN
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Incontext Innovation
Great lengths: Optimizing video across platforms
October 14, 2021 | By Jessica Patterson – Independent Media Reporter -
Incontext Perspectives
Digital publishers must avoid being dazzled by vanity data
October 14, 2021 | By Chris Scott, CPTO – Zephr -
Incontext Perspectives
Publishers can’t afford to ignore data leakage
October 13, 2021 | By Anissa Connor, Product Expert – ID5 -
Incontext Research
Subscription strategies to convert light readers
October 12, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Preparing measurement for the post-cookie data divide
October 11, 2021 | By Mark Bausinger Director, Publisher Business Development – DoubleVerify -
Incontext Perspectives
DCN’s must reads: week of October 7, 2021
October 7, 2021 | By DCN -
Incontext Revenue
Can freemium ever be free? Paywall strategies from news, B2B, and B2C
October 7, 2021 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
What CTV marketers can learn from TV’s past mistakes
October 6, 2021 | By Caroline McCarthy, VP, Marketing – true[X] -
Incontext Video
OTT monetization needs to adapt fast or die slow
October 5, 2021 | By Johan Liljelund, CTO and Executive Vice President － DanAds -
Incontext Perspectives
Two ways publishers can increase digital ad revenue from news content
October 4, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
DCN’s must reads: week of September 30, 2021
September 30, 2021 | By Michelle Manafy, Editorial Director – DCN