/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Fulfilling the buy-side wish list with connected TV
August 9, 2022 | By Stefanie Briec, Director, Head of Demand Sales UK & International AudienceXpress – FreeWheel
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Incontext Revenue
Why data is media’s revenue diversification differentiator
August 8, 2022 | By Chris Hansen, SVP Media and Information Services – 3Pillar Global -
Incontext Innovation
Game on: esports offer a big win for media brands
August 4, 2022 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of August 4, 2022
August 4, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Research explores the best way to balance big tech and journalism
August 3, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Advertising’s attention evolution
August 2, 2022 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Perspectives
Publishers: context is king … but traffic is queen
August 1, 2022 | By Mike Woosley, COO – Lotame -
Incontext Perspectives
DCN’s must reads: week of July 28, 2022
July 28, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
Is consulting the next revenue stream for publishers?
July 28, 2022 | By Peter Houston – Independent Media Reporter -
Incontext Advertising
Leverage audience attention to maximize ad value
July 27, 2022 | By Rebecca Cole, Director of Content and Communications – Sovrn -
Incontext Research
The shift to non-game app spending signals change in the mobile market
July 26, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Ad quality trends up and blocking trends down according to new report
July 25, 2022 | By Mimi Wotring, SVP of Publisher Sales & Client Services – DoubleVerify