/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Humans vs. Bots: It pays to find out who is really looking at your content
August 31, 2022 | By Kevin Rehberg, Vice President, Client Development – Alliance for Audited Media
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Incontext Research
Post-Covid TV viewership slows and goes on-demand
August 30, 2022 | By Rande Price, Research VP – DCN -
Incontext Video
Live sports may be the ticket to growing streaming audiences
August 30, 2022 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Advertising
Content and context make premium publishers’ audiences addressable
August 29, 2022 | By Aarti Suri, Global Strategy Manager, Publisher – Permutive -
Incontext Innovation
3 reasons publishers need a dedicated YouTube strategy
August 25, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Perspectives
DCN’s must reads: week of August 25, 2022
August 25, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Audience experience: The missing piece of the ad quality puzzle
August 24, 2022 | By Tobias Silber, CBO – GeoEdge -
Incontext Advertising
Content drives engagement for advertisers. Here’s how to maximize that investment
August 23, 2022 | By Ron Silva, Director of Publisher Account Management – Nativo -
Incontext Research
Concerned about algorithmic effects on filter bubbles? Watch out for TV too
August 22, 2022 | By Rande Price, Research VP – DCN -
Incontext Perspectives
The benefits of automating order-to-cash processes for publishers
August 19, 2022 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext Policy
What the landmark GDPR fine of the IAB signals for the ad industry
August 18, 2022 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
DCN’s must reads: week of August 18, 2022
August 18, 2022 | By Michelle Manafy, Editorial Director – DCN