/ An inside look at the business of digital content
Archive
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Incontext Perspectives
5 steps to protect your website from digital ad fraud
April 2, 2019 | By Steve Guenther, Vice President, Digital Auditing—Alliance for Audited Media
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Incontext Innovation
Not just for news: HBR’s evergreen approach to newsletters
April 1, 2019 | By Nicole Torres, Senior Associate Editor – Harvard Business Review and
Walter Frick, Deputy Editor – HBR.org -
Incontext Perspectives
DCN’s must reads: week of March 28, 2019
March 28, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Taking a bite out of Apple News+
March 28, 2019 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
Shakespeare, meet Einstein—Making the leap from data insights to artificial intelligence for content marketing
March 27, 2019 | By Jon Shalowitz, CEO—LiftIgniter -
Incontext Research
Paywalls and events are among the many strategies publishers are taking to diversify revenue
March 26, 2019 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Spring is in the air for advertisers and premium publishers. But we need to cultivate the opportunity for revenue growth.
March 25, 2019 | By Michael Tuminello, VP of Publisher Products—IAS -
Incontext Perspectives
DCN’s must reads: week of March 21, 2019
March 21, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Breaking up the tech giants? How that could affect publishers
March 21, 2019 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Smart speakers offer publishers new revenue opportunities
March 20, 2019 | By Rande Price, Research VP – DCN -
Incontext Perspectives
My data, my rules
March 19, 2019 | By Rick Mandler, SVP Strategy and Operations—true[X] -
Incontext Perspectives
People are watching OTT—but not how you think
March 18, 2019 | By Dana Ghavami, CEO—Spotible