/ An inside look at the business of digital content
Archive
-
Incontext Perspectives
Publishers need to work together—not against each other
April 10, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain
-
Incontext Innovation
Why many mobile ad experiences fail and how to make yours work
April 3, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Innovation
Why Comcast is investing in blockchain (and maybe you should too)
March 29, 2018 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Perspectives
For publishers scorned by platforms, the path forward lies in differentiation and big thinking
March 26, 2018 | By Greg Mason, CEO—Purch -
Incontext Innovation
Do you need a head of apps?
March 6, 2018 | By Corinne Podger—Director, Digital Skills Agency -
Incontext Innovation
Cross device targeting: 3 ways publishers can benefit today
March 2, 2018 | By Michel Benjamin, Director of Marketing—Lotame -
Incontext Innovation
How to master app store optimization by thinking locally and globally
February 27, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile GrooveMember Spotlight
-
Incontext Innovation
NBC, Snapchat push social viewing at Olympics
February 15, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Innovation
Key themes from the 2018 DCN Summit: trust, experimentation, diversification, and healthy paranoia
February 12, 2018 | By Carol Brzozowski – Independent Journalist -
Incontext Perspectives
Publishers should build products that customers want to pick
February 1, 2018 | By Thomas Baekdal, Founder, Publisher and Media Analyst— Baekdal.com -
Incontext Perspectives
The pros and cons of using artificial intelligence in ad tech
January 31, 2018 | By Albert Wang, Product Marketing Manager—SpotX -
Incontext Revenue
Inside a local media company’s pivot to reader revenue
January 26, 2018 | By Chris Krewson VP of Strategy—Spirited Media