/ An inside look at the business of digital content
Archive
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Incontext Innovation
News evolution: from print, to push, to the almighty algorithm
May 11, 2021 | By Michelle Manafy, Editorial Director – DCN
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Incontext Revenue
Rebuilding audience engagement in the post-Trump era
May 6, 2021 | By Daniel Levitt – Independent Media Reporter -
Incontext Perspectives
Substack reminds publishers to focus on email as a product
May 3, 2021 | By Allison Mezzafonte, Media Advisor – Sailthru -
Incontext Innovation
New Economist Group digital product puts customer experience at its core
April 29, 2021 | By Charlotte Ricca – Independent Media Reporter -
Incontext Perspectives
What can the middle-aged electronic program guide learn from that upstart TikTok?
April 28, 2021 | By Greg Morrow, General Manager FUEL – Bitcentral -
Incontext Innovation
Why POPSUGAR is doubling down on fitness even as gyms reopen
March 25, 2021 | By Meena Thiruvengadam – Independent Media Reporter -
Incontext Perspectives
5 trends that will make you rethink your content delivery platform
March 23, 2021 | By John Agger, Principal Industry Marketing Manager for Media & Entertainment – Fastly -
Incontext Innovation
Future focus: Inside the business of kids’ media
March 18, 2021 | By Greg Dool – Independent Media Reporter -
Incontext Perspectives
Automating O2C processes will resolve pain points and ensure scalability
March 16, 2021 | By Jennifer Choo, Senior Marketing Manager — Theorem Inc. -
Incontext Innovation
OTT disrupted cable television and film. Is the news next?
March 11, 2021 | By Charlotte Ricca – Independent Media Reporter -
What publishers can learn from D2C brands (who learned it from them)
March 10, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo -
Incontext Perspectives
How cookie deprecation puts publishers in a sweet spot
March 3, 2021 | By Jim Egan, VP, Global Strategic Sales – IAS