/ An inside look at the business of digital content
Archive
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Incontext Advertising
Why publishers should champion seller-defined audiences
January 4, 2023 | By Tatevik Mkrtchyan, Product Marketing Manager – Equativ
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Incontext Perspectives
Four capabilities your data clean room should provide
December 7, 2022 | By Navid Nassiri, Head of Marketing – Switchboard Software -
Incontext Video
Ad-supported streaming offers opportunities for media brands
December 5, 2022 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext DE&I
LGBTQ+ representation impacts advertising
November 29, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Holiday blues? 7 tips to boost affiliate and advertising revenue
November 21, 2022 | By Rebecca Cole, Director of Content and Communications – Sovrn -
Incontext Perspectives
How sponsored content can strengthen revenue in a downturn
November 16, 2022 | By Jason Kalin, Chief Business Officer – Nativo -
Incontext Research
TV ads create stronger brand memories compared to other contexts
November 15, 2022 | By Rande Price, Research VP – DCN -
Incontext Perspectives
How publishers can take advantage of the holiday spending boom
November 14, 2022 | By Jessica Werner, Senior Director, Publisher Development – ID5 -
Incontext Advertising
How not to lose your audience: build community
October 31, 2022 | By Tobias Silber, CBO – GeoEdge -
Incontext Advertising
3 learnings from the world’s first self-serve advertising conference
October 26, 2022 | By Lisen Zethraeus, CMO – DanAds -
Incontext Perspectives
How publishers can build visitor relationships to drive more revenue
October 24, 2022 | By Michael Yeon, Vice President of Sales & Marketing – Admiral -
Incontext Perspectives
How clean rooms can avoid the hype – and stop over-promising
October 21, 2022 | By Eliza Nevers, Chief Product Officer – Lotame