/ An inside look at the business of digital content
Archive
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Incontext Innovation
Afraid of AI? Start with ad optimization
May 15, 2023 | By Jill Josephson, Senior Executive, Media Portfolio – 3Pillar Global
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Incontext Revenue
Pathway to driving incremental branded content revenue
May 15, 2023 | By Jason Kalin, Chief Business Officer – Nativo -
Incontext Perspectives
Will tech’s “signal loss” be our opportunity?
May 11, 2023 | By Jason Kint, CEO – DCN -
Incontext Video
Do advertisers fully understand the impact of streaming video?
May 1, 2023 | By Marie-Lou Penin, Head of Marketing – DanAds -
Incontext Research
Is behavioral advertising good for consumers?
April 26, 2023 | By Rande Price, Research VP – DCN -
Incontext Advertising
5 Ad trends to know for Upfront and Newfront season
April 25, 2023 | By Todd Krizelman, CEO – MediaRadar -
Incontext Advertising
How publishers can reclaim their audience relationships
April 19, 2023 | By Tobias Silber, CBO – GeoEdge -
Incontext Advertising
How publishers can defend ad revenue from the threat of invalid traffic
April 17, 2023 | By Kean Graham, CEO and Founder – MonetizeMore -
Incontext Advertising
Survey: Advertisers looking to attention metrics in 2023
April 12, 2023 | By April Kitcho-Lucero, Sr. Director of Marketing for Publisher and Platform – DoubleVerify -
Incontext Advertising
Commerce has evolved. It’s time publishers did, too.
April 10, 2023 | By Sean Deane, Senior Director, Strategic Partnerships – Criteo -
Incontext Perspectives
Technology moves fast. Automation helps publishers keep up
March 22, 2023 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext Video
Maximizing audiences’ unique relationship with TV
March 8, 2023 | By Stefanie Briec, Director, Head of Demand Sales UK & International AudienceXpress – FreeWheel