/ An inside look at the business of digital content
Archive
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Incontext Advertising
How publishers can defend ad revenue from the threat of invalid traffic
April 17, 2023 | By Kean Graham, CEO and Founder – MonetizeMore
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Incontext Advertising
Survey: Advertisers looking to attention metrics in 2023
April 12, 2023 | By April Kitcho-Lucero, Sr. Director of Marketing for Publisher and Platform – DoubleVerify -
Incontext Advertising
Commerce has evolved. It’s time publishers did, too.
April 10, 2023 | By Sean Deane, Senior Director, Strategic Partnerships – Criteo -
Incontext Perspectives
Technology moves fast. Automation helps publishers keep up
March 22, 2023 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext Video
Maximizing audiences’ unique relationship with TV
March 8, 2023 | By Stefanie Briec, Director, Head of Demand Sales UK & International AudienceXpress – FreeWheel -
Incontext Perspectives
It’s time to modernize Advanced TV. Here’s how
March 6, 2023 | By Aron Schatz, Director of Publisher Product Management – DoubleVerify -
Incontext Advertising
How media companies can protect addressability
February 27, 2023 | By Katie Millington, Head of North America Publisher Sales – Permutive -
Incontext Advertising
Publishers vs. walled gardens: Can your data tech compete?
February 16, 2023 | By Chris Hogg, Chief Revenue Officer – Lotame -
Incontext Advertising
Retail media: the hot trend media execs can’t afford to ignore
February 2, 2023 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Advertising
The programmatic ad market benefits from standardization and transparency
January 30, 2023 | By Rande Price, Research VP – DCN -
Incontext Perspectives
6 unexpected advertising predictions for 2023 and beyond
January 23, 2023 | By Todd Krizelman, CEO – MediaRadar -
Incontext Advertising
Why publishers should champion seller-defined audiences
January 4, 2023 | By Tatevik Mkrtchyan, Product Marketing Manager – Equativ