/ An inside look at the business of digital content
Archive
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Incontext Advertising
Real-time data boosts ad revenue for publishers
June 26, 2023 | By Guyanne Lufrano, People & Partnerships – Switchboard Software
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Incontext Advertising
Media execs can’t afford to sleep on attention
June 20, 2023 | By Tatevik Mkrtchyan, Product Marketing Manager – Equativ -
Incontext Advertising
Why publishers see success in direct-sold programmatic
June 5, 2023 | By Aarti Suri, Global Strategy Manager, Publisher – Permutive -
Incontext Perspectives
Take a breath. Ok, now let’s figure out AI
May 18, 2023 | By Richard E. Brown, Media Revenue Consultant -
Incontext Research
Streaming continues to overtake TV
May 16, 2023 | By Rande Price, Research VP – DCN -
Incontext Innovation
Afraid of AI? Start with ad optimization
May 15, 2023 | By Jill Josephson, Senior Executive, Media Portfolio – 3Pillar Global -
Incontext Revenue
Pathway to driving incremental branded content revenue
May 15, 2023 | By Jason Kalin, Chief Business Officer – Nativo -
Incontext Perspectives
Will tech’s “signal loss” be our opportunity?
May 11, 2023 | By Jason Kint, CEO – DCN -
Incontext Video
Do advertisers fully understand the impact of streaming video?
May 1, 2023 | By Marie-Lou Penin, Head of Marketing – DanAds -
Incontext Research
Is behavioral advertising good for consumers?
April 26, 2023 | By Rande Price, Research VP – DCN -
Incontext Advertising
5 Ad trends to know for Upfront and Newfront season
April 25, 2023 | By Todd Krizelman, CEO – MediaRadar -
Incontext Advertising
How publishers can reclaim their audience relationships
April 19, 2023 | By Tobias Silber, CBO – GeoEdge