/ An inside look at the business of digital content
Archive
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Incontext Advertising
Surprising revenue opportunities offered by automating Ad Ops
August 28, 2023 | By Michele Bavitz, Global Head of Account Management – Theorem
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Incontext Advertising
Advertising has an addressability problem; publishers can help
August 21, 2023 | By Brittany Burnham, Customer Success Manager – Permutive -
Incontext Video
Advertising popular with streamers and consumers
August 15, 2023 | By Rande Price, Research VP – DCN -
Incontext Advertising
How media companies can evolve their first-party data strategy
August 14, 2023 | By Jeana Garms, Vice President of Marketing – Arc XP -
Incontext Research
For SVOD success, launch with ads from the start
August 8, 2023 | By Rande Price, Research VP – DCN -
Incontext Revenue
Here’s why publishers should be thinking about CTV revenue
August 7, 2023 | By Hunter Terry, GM CTV – Lotame -
Incontext Advertising
5 ways the writers’ and actors’ strike will impact advertising
August 2, 2023 | By Todd Krizelman, CEO – MediaRadar -
Incontext Advertising
Tune in to CTV viewers advertising expectations
July 26, 2023 | By Tobias Silber, CBO – GeoEdge -
Incontext Advertising
4 ways media execs can turn the death of cookies to their advantage
July 24, 2023 | By Jason Kalin, Chief Business Officer – Nativo -
Incontext Advertising
Empowering advertisers: The rise of self-serve platforms
July 19, 2023 | By Jeffrey Mayer, Head of Product – DanAds -
Incontext Advertising
What publishers miss about brand safety and corporate values
July 10, 2023 | By Andrew Smith, SVP Product, Publisher – DoubleVerify -
Incontext Advertising
Programmatic advertising has a quality problem
June 27, 2023 | By Rande Price, Research VP – DCN