/ An inside look at the business of digital content
Archive
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Incontext Advertising
How optimizing ads reinforces premium video experiences
October 18, 2023 | By Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations – FreeWheel
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Incontext Advertising
Inside the surprising AI Advertising opportunity
October 16, 2023 | By Todd Krizelman, CEO – MediaRadar -
Incontext Advertising
Advertising strategies: shifting tides from OMP to direct-sold
October 3, 2023 | By Alex Dzegar, Client Partner – Permutive -
Incontext Advertising
A publisher Christmas Carol: Lessons for an ideal fourth quarter
October 2, 2023 | By Ginny Hunter, VP of Client Development, Publisher – DoubleVerify -
Incontext Advertising
What neuroscience reveals about successful CTV ads
September 26, 2023 | By Rande Price, Research VP – DCN -
Incontext Advertising
Six steps to stand out as a ‘made-for-audiences’ media company
September 25, 2023 | By Kristina Meinig, Vice President, Market Development – Alliance for Audited Media -
Incontext Innovation
Condé Nast’s Deborah Brett on the power of partnerships
September 21, 2023 | By Jessica Patterson – Independent Media Reporter -
Incontext Advertising
Digital media’s successful symbiosis of subscription data and advertising
September 14, 2023 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Advertising
Quality ads play a crucial role in retaining audiences
September 7, 2023 | By Simon Klein, Global SVP Supply – Teads -
Incontext Advertising
Retail media: Friend, foe, or something in between?
August 31, 2023 | By Theresa Cramer – Independent Journalist -
Incontext Advertising
Surprising revenue opportunities offered by automating Ad Ops
August 28, 2023 | By Michele Bavitz, Global Head of Account Management – Theorem -
Incontext Advertising
Advertising has an addressability problem; publishers can help
August 21, 2023 | By Brittany Burnham, Customer Success Manager – Permutive