/ An inside look at the business of digital content
Archive
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Incontext Research
Marketers weigh the pros and cons of programmatic
October 11, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant
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Incontext Research
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Seeing the data for the trees: Overarching themes from Advertising Week
October 4, 2016 | By Eric Hadley, Head of Global Marketing—Outbrain -
Incontext Research
Social media revenue trends register mix results
September 28, 2016 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Publishers need automation, too
September 27, 2016 | By Dave Marquard, Vice President—Integral Ad Science -
Incontext Perspectives
Facebook: When the fox guards the hen house
September 23, 2016 | By Jason Kint, CEO – DCN -
Incontext Research
Mobile internet advertising rising fast to eclipse desktop in 2017
September 20, 2016 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
Why Google’s crackdown on mobile pop-ups might be a good thing
September 1, 2016 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
To mock or not to mock? Avoiding fraudulent advertising campaign verification
August 24, 2016 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Publishers increase mobile investment
August 10, 2016 | By Rande Price, Research VP – DCN -
Incontext Perspectives
What’s Verizon’s master plan after nabbing Yahoo?
August 4, 2016 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Marketers increasingly favor viewability and third-party verification
August 2, 2016 | By Research Team