/ An inside look at the business of digital content
Archive
-
Incontext Research
In-stream and Sidekick are preferred mobile ad formats
November 16, 2016 | By Rande Price, Research VP – DCN
-
Incontext Research
Interstitial ads shown to alienate, not engage
November 15, 2016 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Research
Mobile now accounts for almost half of all digital ad revenue
November 9, 2016 | By Rande Price, Research VP – DCN -
Incontext Perspectives
How out-of-home is evolving to join the digital paid media mix
November 8, 2016 | By Joe Liebkind—Independent Technology Journalist -
Incontext Perspectives
Three key takeaways from the media leaders at Folio’s C-Summit
November 7, 2016 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
Inside the mobile-first, digital always strategy at The Dallas Morning News
October 28, 2016 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Research
Programmatic versus publisher-direct online ad buying: What do the data say?
October 25, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
Marketers weigh the pros and cons of programmatic
October 11, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Seeing the data for the trees: Overarching themes from Advertising Week
October 4, 2016 | By Eric Hadley, Head of Global Marketing—Outbrain -
Incontext Research
Social media revenue trends register mix results
September 28, 2016 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Publishers need automation, too
September 27, 2016 | By Dave Marquard, Vice President—Integral Ad Science