/ An inside look at the business of digital content
Archive
-
Incontext Perspectives
How to make it easy for brands to buy your advertising (like Google & Facebook)
January 9, 2018 | By Tim Bourgeois — Digital Media Auditor and Consultant
-
Incontext Perspectives
Let’s put an end to targeting bots: Identifying click fraud and learning how to prevent it
December 13, 2017 | By Michel Benjamin, Director of Marketing—Lotame -
Incontext Perspectives
Why ads.txt is important to both sellers and buyers
December 6, 2017 | By Andy Evans -
Incontext Research
Research proves it: Viewable marketing campaigns get results (but how much is enough?)
November 29, 2017 | By Rande Price, Research VP – DCN -
Incontext Perspectives
How to tackle brand safety in programmatic, according to GroupM, Vox Media, The Trade Desk, LinkedIn, and Sizmek
November 28, 2017 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Facebook ad targeting is incredible – and scary
November 16, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Research proves that ad placement directly impacts brand perception
November 15, 2017 | By Rande Price, Research VP – DCN -
Incontext Innovation
Personalization without people: What happens when no one can track consumers?
November 14, 2017 | By Aram Zucker-Scharff, Director, Ad Engineering – The Washington Post -
Incontext Perspectives
Honest truth about the Honest Ads Act
November 6, 2017 | By Chris Olson, CEO & Co-Founder—The Media Trust -
Incontext Perspectives
The state of programmatic native in 2017
October 17, 2017 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Buyer beware: Programmatic advertising report emphasizes the importance of brand safety
October 3, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Google and Facebook must do more for brand safety
September 21, 2017 | By Mark Glaser, Founder and Publisher – MediaShift