/ An inside look at the business of digital content
Archive
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Incontext Innovation
Personalization without people: What happens when no one can track consumers?
November 14, 2017 | By Aram Zucker-Scharff, Director, Ad Engineering – The Washington Post
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Incontext Perspectives
Honest truth about the Honest Ads Act
November 6, 2017 | By Chris Olson, CEO & Co-Founder—The Media Trust -
Incontext Perspectives
The state of programmatic native in 2017
October 17, 2017 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Buyer beware: Programmatic advertising report emphasizes the importance of brand safety
October 3, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Google and Facebook must do more for brand safety
September 21, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Consumer publishing is changing: Which advertising methods are working best?
August 11, 2017 | By Todd Krizelman, CEO – MediaRadar -
Incontext Innovation
How thinking like a tech company has transformed innovation at The Washington Post
August 10, 2017 | By Ron Miller—Independent Technology Journalist -
Incontext
Inside the dystopian vision of the IAB’s new AR and VR advertising formats
August 8, 2017 | By Aram Zucker-Scharff, Director, Ad Engineering – The Washington Post -
Incontext Research
Google’s dominance in digital ad spending continues, though challengers have emerged
July 25, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Revenue
Bringing measurement to podcasts
July 17, 2017 | By Charlie Kammerer, CRO—Slate and
Jim Lehnhoff—Head of Slate Group Studios -
Incontext Perspectives
Is virtual reality advertising about to take off?
July 13, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
Three key advertising takeaways from Cannes Lions
July 10, 2017 | By Tim Mahlman, President, Ad Platforms—Oath