/ An inside look at the business of digital content
Archive
-
Incontext Perspectives
Will the tracker always get through?
March 19, 2018 | By Don Marti
-
Incontext Perspectives
The end of attention means the start of something better
February 26, 2018 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Perspectives
The Google Chrome ad filter is live. Here’s what to do if your ads are deemed bad
February 21, 2018 | By Alex Calic, Chief Strategy & Revenue Officer—The Media Trust -
Incontext Innovation
Key themes from the 2018 DCN Summit: trust, experimentation, diversification, and healthy paranoia
February 12, 2018 | By Carol Brzozowski – Independent Journalist -
Incontext Perspectives
Ad Ops: the unlikely GDPR heroes
February 6, 2018 | By Matt O'Neill, General Manager, Europe – The Media Trust -
Incontext Perspectives
How to make it easy for brands to buy your advertising (like Google & Facebook)
January 9, 2018 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
Let’s put an end to targeting bots: Identifying click fraud and learning how to prevent it
December 13, 2017 | By Michel Benjamin, Director of Marketing—Lotame -
Incontext Perspectives
Why ads.txt is important to both sellers and buyers
December 6, 2017 | By Andy Evans -
Incontext Research
Research proves it: Viewable marketing campaigns get results (but how much is enough?)
November 29, 2017 | By Rande Price, Research VP – DCN -
Incontext Perspectives
How to tackle brand safety in programmatic, according to GroupM, Vox Media, The Trade Desk, LinkedIn, and Sizmek
November 28, 2017 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Facebook ad targeting is incredible – and scary
November 16, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Research proves that ad placement directly impacts brand perception
November 15, 2017 | By Rande Price, Research VP – DCN