/ An inside look at the business of digital content
Archive
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Incontext Advertising
Can CTV avoid the pitfalls that plague digital advertising?
March 29, 2022 | By Chris M. Sutcliffe – Independent Media Reporter
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Incontext Policy
Apple and California are pushing advertising to adapt. That’s a good thing.
March 24, 2022 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Advertising
How contextual increases trust – and revenue
March 22, 2022 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
Incontext Perspectives
How publishers can differentiate their sponsored content initiatives
March 16, 2022 | By Ron Silva, Director of Publisher Account Management – Nativo -
Incontext Perspectives
Why privacy fuels possibilities for publishers
March 9, 2022 | By Elizabeth Brennan, Head of Advertising Strategy – Permutive -
Incontext Perspectives
Publishers push past the cookie and take control of their data destiny
February 22, 2022 | By Todd Tran, Chief Strategy Officer – Teads -
Incontext Perspectives
Struggling to implement advertising automation? Here are three critical factors
February 21, 2022 | By Jennifer Choo, Senior Marketing Manager — Theorem Inc. -
Incontext Perspectives
4 Ways publishers can invest in accountability to build revenue in 2022
February 18, 2022 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Perspectives
How broadcasters can turn Advanced TV to their advantage
February 14, 2022 | By Virginie Dremeaux, Vice President, Marketing and Communications, International – FreeWheel -
Incontext Advertising
The role of ad quality in the post-trust era
February 11, 2022 | By Tobias Silber, CBO – GeoEdge -
Incontext Innovation
Regulation, revenue, and relationships top of mind at the 2022 DCN Next: Summit
February 7, 2022 | By Jessica Patterson – Independent Media Reporter -
Incontext Advertising
Navigating the new identity era: Why preparation is key
February 3, 2022 | By Jessica Werner, Senior Director, Publisher Development – ID5