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Archive
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Incontext Perspectives
4 Ways publishers can invest in accountability to build revenue in 2022
February 18, 2022 | By Dave Constantino, VP of Client Development – Oracle Advertising
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Incontext Perspectives
How broadcasters can turn Advanced TV to their advantage
February 14, 2022 | By Virginie Dremeaux, Vice President, Marketing and Communications, International – FreeWheel -
Incontext Advertising
The role of ad quality in the post-trust era
February 11, 2022 | By Tobias Silber, CBO – GeoEdge -
Incontext Innovation
Regulation, revenue, and relationships top of mind at the 2022 DCN Next: Summit
February 7, 2022 | By Jessica Patterson – Independent Media Reporter -
Incontext Advertising
Navigating the new identity era: Why preparation is key
February 3, 2022 | By Jessica Werner, Senior Director, Publisher Development – ID5 -
Incontext Advertising
What 2021’s CPG ad trends tell us about the 2022 forecast
January 24, 2022 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Prospering in the increasingly dangerous open programmatic market
January 21, 2022 | By Gavin Dunaway, Product Marketing – The Media Trust -
Incontext Perspectives
How publishers can benefit from the rise of attention analytics
January 19, 2022 | By Mimi Wotring, SVP of Publisher Sales & Client Services – DoubleVerify -
Incontext Video
Why premium video is media’s new monetization moonshot
January 17, 2022 | By Ricky Sutton, Founder and CEO – Oovvuu -
Incontext Perspectives
Can automated advertising save America’s newspapers?
January 11, 2022 | By Luke Insoll, Content Marketing Manager – DanAds -
Incontext Perspectives
Why prioritizing personalization can build trust between consumers and brands
January 10, 2022 | By Jürgen Galler, CEO and Founder — 1plusX -
Incontext Perspectives
Media tech execs reveal their 2022 playbook
December 27, 2021 | By Michelle Manafy, Editorial Director – DCN