/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Can automated advertising save America’s newspapers?
January 11, 2022 | By Luke Insoll, Content Marketing Manager – DanAds
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Incontext Perspectives
Why prioritizing personalization can build trust between consumers and brands
January 10, 2022 | By Jürgen Galler, CEO and Founder — 1plusX -
Incontext Perspectives
Media tech execs reveal their 2022 playbook
December 27, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Advertising
Changing the conversation with brands about digital advertising
December 14, 2021 | By Elizabeth Petro, Vice President of Publisher Product – Yieldmo -
Three trends that will transform media operations and advertising in 2022
December 6, 2021 | By Jennifer Choo, Senior Marketing Manager — Theorem Inc. -
How automation can help any publisher compete in digital advertising
November 29, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo -
Incontext Advertising
How the Associated Press is charting its cookieless future
November 19, 2021 | By Travis Clinger, SVP, Head of Addressability And Ecosystem – LiveRamp -
Incontext Research
Surveillance advertising isn’t just problematic, it eats publisher profits
November 16, 2021 | By Rande Price, Research VP – DCN -
See through the smoke: recognizing the cannabis ad opportunity
November 10, 2021 | By George Blue, Head of Publisher Partnerships – Smart Ad Server -
Incontext Perspectives
Attention: The new rules for how publishers can capture it and reap the rewards
November 10, 2021 | By Caroline Hugonenc, Global VP Insights & Research – Teads -
Incontext Perspectives
Building a privacy-first infrastructure for digital advertising
November 8, 2021 | By Joe Root, CEO and co-founder – Permutive -
Incontext Perspectives
A regulatory reckoning over scam ads approaches
November 3, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust