/ An inside look at the business of digital content
Archive
-
Incontext Research
Publisher demographics are more effective than data-brokered targeting
May 24, 2022 | By Rande Price, Research VP – DCN
-
Incontext Advertising
Winners from the CTV boom to be decided by early measurement adoption
May 23, 2022 | By Andrew Smith, SVP Product, Publisher – DoubleVerify -
Incontext Perspectives
On the Anniversary of ATT, two players to watch are Snap and Facebook
May 16, 2022 | By Mike Woosley, COO – Lotame -
Incontext Research
Streaming drives this year’s upfronts
May 10, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Clickbait ads have no place in publishers’ monetization strategy
May 2, 2022 | By Tobias Silber, CBO – GeoEdge -
Incontext Advertising
Contextual may be a better alternative to behavioral advertising
April 26, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Clearing up misconceptions to make way for addressability
April 25, 2022 | By Jessica Werner, Senior Director, Publisher Development – ID5 -
Incontext Perspectives
Rethinking ad spend: The science supports premium digital video
April 22, 2022 | By Mark Lollback, Global Chief Strategy and Growth Officer – Oovvuu -
Incontext Perspectives
DMPs and SSPs joining forces: a new trend in the privacy era
April 20, 2022 | By Jürgen Galler, CEO and Founder — 1plusX -
Incontext Perspectives
Why advertisers are embracing addressable TV
April 18, 2022 | By Amy Bornong, Content Marketing Manager – Smart AdServer -
Incontext Advertising
The battle for cross-platform measurement has created the perfect storm
April 14, 2022 | By Charlotte Ricca – Independent Media Reporter -
Incontext Advertising
Reaching a new value equilibrium between the buy-side and sell-side
April 8, 2022 | By Christopher Guenther, COO – ArcSpan Technologies