/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Why advertisers are embracing addressable TV
April 18, 2022 | By Amy Bornong, Content Marketing Manager – Smart AdServer
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Incontext Advertising
The battle for cross-platform measurement has created the perfect storm
April 14, 2022 | By Charlotte Ricca – Independent Media Reporter -
Incontext Advertising
Reaching a new value equilibrium between the buy-side and sell-side
April 8, 2022 | By Christopher Guenther, COO – ArcSpan Technologies -
Incontext Advertising
Supply-side influence: Make the most of a dynamic ad landscape
April 4, 2022 | By Wayne Allen, Head of Publisher Sales & Client Services, Americas – IPONWEB -
Incontext Advertising
Mobile and video offer publishers a huge contextual advertising opportunity
March 31, 2022 | By Theresa Cramer, Founder – Quiet Corner Communications -
Incontext Advertising
Can CTV avoid the pitfalls that plague digital advertising?
March 29, 2022 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Policy
Apple and California are pushing advertising to adapt. That’s a good thing.
March 24, 2022 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Advertising
How contextual increases trust – and revenue
March 22, 2022 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
Incontext Perspectives
How publishers can differentiate their sponsored content initiatives
March 16, 2022 | By Ron Silva, Director of Publisher Account Management – Nativo -
Incontext Perspectives
Why privacy fuels possibilities for publishers
March 9, 2022 | By Elizabeth Brennan, Head of Advertising Strategy – Permutive -
Incontext Perspectives
Publishers push past the cookie and take control of their data destiny
February 22, 2022 | By Todd Tran, Chief Strategy Officer – Teads -
Incontext Perspectives
Struggling to implement advertising automation? Here are three critical factors
February 21, 2022 | By Jennifer Choo, Senior Marketing Manager — Theorem Inc.