Industry Research
A research outlet Hub Research asked 1,200 US consumers, who watch at least 5 hours of TV per month and use at least one online ad-supported online video service, to rate quality, quantity and relevance of advertising they see on ad-supported online video sites, such as TV Everywhere services, Hulu and YouTube. The researchers concluded that viewer tolerance for ads drops off sharply after 5 ads per half hour of viewing.
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In a survey of over 1,600 people aged 20 to 60, ad tech company InSkin Media and ad agency RAPP found that more than half of the consumers are put off from buying a product if the see the ad multiple times, particularly on unrelated sites. The study also showed that ads displayed on a well known sites are likely to be viewed more favorably by the the consumers.
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eMarketer compiled recent research on Native Advertising, including spending forecasts and a paid social media ad effectiveness study.
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Forrester Research expects a 90 percent increase in online display ad spending in the US between 2014 and 2019. Growth will be driven by video, programmatic and mobile display.
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A survey of more than 350 publishers and media buyers focuses on changing attitudes to programmatic video trading.
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Survey of more than 145 advertisers, publishers, service providers and technology leaders documents the increase in adoption of programmatic audience development approaches.
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A survey of over 400 marketers on their objectives, challenges and budgets for paid content distribution.
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This quarter’s index report focuses on the mobile video segment. Mobile phone and tablet consumption is compared to desktop and connected TV platforms.
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Mobile advertising market is currently worth $21 billion in annual revenue globally, according to SNS Telecom. The outlet expects that by 2020 the tablet segment alone will generate $27 billion in revenue.
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