Survey of more than 145 advertisers, publishers, service providers and technology leaders documents the increase in adoption of programmatic audience development approaches.
Click here to view the research item.
Category results for "Industry-Research"
Industry Research
OneSpot Survey: The State of Content Marketing and Distribution
A survey of over 400 marketers on their objectives, challenges and budgets for paid content distribution.
Click here to view the research item.
Ooyala: The Global Online Video Index Report Q2 2014
This quarter’s index report focuses on the mobile video segment. Mobile phone and tablet consumption is compared to desktop and connected TV platforms.
Click here to view the research item.
SNS Telecom: mobile advertising forecast 2014-2020
Mobile advertising market is currently worth $21 billion in annual revenue globally, according to SNS Telecom. The outlet expects that by 2020 the tablet segment alone will generate $27 billion in revenue.
Click here to view the research item.
TRUSTe 2014 US Consumer Confidence Privacy Report
Click here to view the research item.
The Role of Content in the Consumer Decision Making Process
Click here to view the research item.
Reuters Institute Digital News Report 2014
Click here to view the research item.
Three quarters of mobile users see targeted adverts as invasion of privacy, says Razorfish…
Click here to view the research item.
Native Advertising: Key Marketing Strategy for Overexposed Digital Consumers
Click here to view the research item.
Study Reveals Best Practices for Instagram Ads
Click here to view the research item.
Advertising to Outpace Consumer Spending in the Migration to Digital…
Click here to view the research item.
Shift Happens: The Impact of Shifting Brand Ad Dollars from TV to Digital
Click here to view the research item.