Search results for "reader revenue"
Own your code and its impact on user experience
At the dawn of digitalization, publishers owned the code that ran their online platforms. Decades later, a shift to third-party assets has changed the balance of power and introduced risks that the media is still struggling to control. It is critical that publishers prioritize user experience by mitigating third party risk.
Journalists are worried about the future of journalism
Journalism has faced a number of challenges over the past few years and there doesn’t seem to be an end in sight. The duopoly has long been seen as one of the biggest threats to the journalism industry. However, according to our “Don’t stop the press” survey only 21% of journalists feel that this is a major concern.
The future of content is sponsored – but maybe not in the ways you think
Brands have long supported the creation of content, whether through traditional advertising or by more direct means such as brand tie-ins, product placements, and brought-to-you-by sponsorships. But moving forward, their support may be more critical than ever.
How publishers can unlock outcome-oriented advertising models
For anyone working in ad tech for more than a few years, the publisher monetization challenge comes as no (major) surprise. Ever since the ecosystem divided itself into demand-side and…
Should publishers ditch native ad content promotion for good?
In recent years, platforms have cracked down on organic traffic, forcing publishers to adjust their spend accordingly in order to drive traffic to their sites. It’s also changed how we sell products like content. You can no longer put an article or video on your page and sit back as the views roll in.
Publishers face new risks in the wake of the CCPA
While the California Consumer Privacy Act (CCPA) is poised to present peace-of-mind for many, it could be crippling for any publisher that relies on their GDPR compliance framework.
Reduce, reuse, refocus: How to scale your branded content operation
We’ve been living in the age of “banner blindness” for some time now. Internet users are either subconsciously or consciously ignoring display ads. These days, people increasingly seek out companies with a human face behind them. And the best way to show humanity as a brand or publisher is through storytelling.
Shakespeare, meet Einstein—Making the leap from data insights to artificial intelligence for content marketing
There isn’t a company leader out there today who doesn’t realize that their ability to harness and interpret data will make or break their business. When it comes to data analytics, the bar is constantly being raised. Leveraging data to become more AI-driven is (or should be) on every CEO’s mind.
A Chinese news app is quietly referring millions of pageviews—here’s how global publishers can take advantage
Traffic to content can come from unexpected places. Case in point: Chartbeat’s data science team recently found that TopBuzz — a China-based news aggregation app — was responsible for a multi-million spike in pageviews among our publishers late last year.
How integrating analytical and editorial teams drives subscriptions
As the digital media market continues to feel pressure from the duopoly, publishers are putting more effort into direct relationships with their audiences and leveraging actionable intelligence from data. Today, this means much more than ad targeting. Data allows publishers to better serve their readers and, as a result, better profit from true engagement.
How The New York Times’ free student subscriptions strategy will pay off
It does not come as a surprise that most digital publishers look to the New York Times for subscription strategy advice: On February 6th, The New York Times posted digital revenue of $709 million for 2018, based largely on its 3.4 million digital subscriptions. It has constantly bucked expectations when it comes to its ability to attract new subscribers. And now, the paper has set itself the goal of having 10 million subscriptions by 2025.
DCN’s must reads: week of February 14, 2019
The New York Times | Maria Ressa, Philippine Journalist Critical of Rodrigo Duterte, Is Arrested (4 min read) Ad Age | Publishers cry foul at Apple’s terms in new sub…