Search results for "reader revenue"
How publisher operating systems will help save the business
It’s a brutal time to be in the news publishing business. One troubling example is that, between 2004 and 2018, more than one in five American newspapers folded. However, I believe that publishing can be saved, and that one promising new technology may play a leading role in bringing publishing back: the publisher operating system.
Why publishers need to focus on outcome-based advertising solutions
As the industry searches for new ways of cutting costs and diversifying revenue streams to stay afloat and support journalism, it’s time to put control back into publishers’ hands directly. Publishers need to focus on creating advertiser-centric business models and adopt technology that will create outcome-based solutions.
Trust in Facebook is at an all-time low: Here’s how media companies can use that to their advantage
With more than 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of advertising for brands worldwide. However, little by little, the community standards of Facebook have been dropping — and people are noticing.
Own your code and its impact on user experience
At the dawn of digitalization, publishers owned the code that ran their online platforms. Decades later, a shift to third-party assets has changed the balance of power and introduced risks that the media is still struggling to control. It is critical that publishers prioritize user experience by mitigating third party risk.
Journalists are worried about the future of journalism
Journalism has faced a number of challenges over the past few years and there doesn’t seem to be an end in sight. The duopoly has long been seen as one of the biggest threats to the journalism industry. However, according to our “Don’t stop the press” survey only 21% of journalists feel that this is a major concern.
The future of content is sponsored – but maybe not in the ways you think
Brands have long supported the creation of content, whether through traditional advertising or by more direct means such as brand tie-ins, product placements, and brought-to-you-by sponsorships. But moving forward, their support may be more critical than ever.
How publishers can unlock outcome-oriented advertising models
For anyone working in ad tech for more than a few years, the publisher monetization challenge comes as no (major) surprise. Ever since the ecosystem divided itself into demand-side and…
Should publishers ditch native ad content promotion for good?
In recent years, platforms have cracked down on organic traffic, forcing publishers to adjust their spend accordingly in order to drive traffic to their sites. It’s also changed how we sell products like content. You can no longer put an article or video on your page and sit back as the views roll in.
Publishers face new risks in the wake of the CCPA
While the California Consumer Privacy Act (CCPA) is poised to present peace-of-mind for many, it could be crippling for any publisher that relies on their GDPR compliance framework.
Reduce, reuse, refocus: How to scale your branded content operation
We’ve been living in the age of “banner blindness” for some time now. Internet users are either subconsciously or consciously ignoring display ads. These days, people increasingly seek out companies with a human face behind them. And the best way to show humanity as a brand or publisher is through storytelling.
Shakespeare, meet Einstein—Making the leap from data insights to artificial intelligence for content marketing
There isn’t a company leader out there today who doesn’t realize that their ability to harness and interpret data will make or break their business. When it comes to data analytics, the bar is constantly being raised. Leveraging data to become more AI-driven is (or should be) on every CEO’s mind.
A Chinese news app is quietly referring millions of pageviews—here’s how global publishers can take advantage
Traffic to content can come from unexpected places. Case in point: Chartbeat’s data science team recently found that TopBuzz — a China-based news aggregation app — was responsible for a multi-million spike in pageviews among our publishers late last year.