Search results for "reader revenue"
In the battered news industry, are nonprofits best equipped to survive?
Over the past decade, the nonprofit news model has offered some hope while traditional news outlets struggled to keep afloat. Without the need to rely on advertisers and instead making…
Post-coronavirus content: A Chartbeat analysis of global engagement data
Reader interest in coronavirus content has begun to wane. In fact, since March 30, we’ve seen traffic to Covid-19 articles is down nearly 25%. As Covid-19 fatigue sets in, we…
Fact check series, part two: contextual targeting, audience targeting, and match rates
Despite confusing messages from Data Management Platform start-ups, publishers need to understand the differences between contextual and audience targeting solutions. This knowledge will help them effectively match consumers to marketers…
Quick reflexes and hard news: The media industry’s new reality
The onset of the coronavirus pandemic has galvanized the media industry into action. Even as audience numbers have “skyrocketed,” the advertising revenue that sustains much of the media ecosystem has…
We need the news. And the news needs us.
“In a pandemic good info saves lives.” – Dr. Marc Lipsitch, professor of epidemiology at Harvard University Like much of America, I was introduced to Dr. Lipsitch in the…
Comment sections aren’t dead (yet)
Comments for news organizations’ digital publications took a blow when NPR closed its online comments section in 2016. Even before NPR’s monumental decision, other organizations including The Verge, Reuters, and…
The rise of tribal subscription marketing
“Democracy dies in darkness.” It’s an amazing rallying cry, a banner that supporters of The Washington Post flock to. As a tool for signing up potential subscribers, it has the…
In the wake of several big name failures, the industry seeks a solid Spanish language news model
2019 will be remembered as a turbulent year for Spanish-language news in the U.S. The New York Times, BuzzFeed News, the Huffington Post, and the Chicago Tribune all shut down…
Publishers focus on the evolution of the business at the annual DCN: Next Summit
At the dawn of the new decade of 2020, DCN members gathered at the Mandarin Oriental Miami January 16 and 17 to network, discuss victories and challenges as media companies…
The state of news subscriptions – and a newsworthy approach worth considering
Doggedly following the pace of the duopoly and facing falling print revenue, they anxiously watch as an increasing number of rivals drop out. And let’s face it, the route has…
Publishers have reevaluated their platform relationships
As 2019 comes to an end, we see that publishers have reevaluated their relationship with technology platforms. According to the Tow Center for Digital Journalism’s new report, Platforms and Publishers:…
Beyond news: How publishers are building subscriptions around non-news products
A welcome consequence of the abortive chase for scale is that publishers, no longer slaves to the Big Number, are diversifying their revenues. News events, podcasts, even forays into long-form…