Search results for "reader revenue"
Beyond demographics: embracing a unified audience for local news
I have a request: Please stop the fearmongering and exaggerated claims surrounding the future of local news. Local news is still here, and it’s going to stick around. With approximately…
Media organizations grapple with developing AI policies
Generative AI tools have a lot of power to change the media business—from the way we work, to the data we collect, to audience needs and expectations. The area is…
Why publishers see success in direct-sold programmatic
Advertisers that solely opt to access publisher inventory through the open marketplace (OMP) face significant addressability problems. While the OMP completely changed the way media owners and advertisers collaborated, becoming…
How publishers can make the most of TikTok
For the past few years, TikTok has been the platform at the cutting edge of social media, with a rapidly growing, young cohort of users. It is also the place…
Tips and tactics for the growth of digital native media
Digital media continues to transform the way people consume news and information. Native digital news organizations have become a vital source of information for many people around the world. With…
How publishers can reclaim their audience relationships
Today’s advertising experience can feel like a daily exercise in pain and frustration as users navigate bizarre offers and deceptive ads promoted by shady advertisers. The digital media industry faces…
The ethical and economic rationale for investing in climate coverage
The climate crisis is on everyone’s mind. But journalists have an extra burden when it comes to the biggest challenge of our time: telling the story. Traditionally, this has been…
“Legacy is a positive word for us”: How TIME thrives on its century-old reputation
At the beginning of March, TIME celebrated its centenary. A hundred years after the first TIME magazine was published in New York City on March 3rd 1923, the publication has…
Retail media: the hot trend media execs can’t afford to ignore
In the rapidly changing landscape of digital advertising, retail media is fast emerging as a powerful new force. According to GroupM, global advertising revenues directed to retail companies already accounts…
Five media trends we expect to see in 2023
Last year proved to be another turbulent one. With continued economic turmoil, publishers are beginning 2023 with a great deal of uncertainty about what the year will bring. And, given…
6 ways media companies use AI to meet their strategic needs
From audience analytics to programmatic advertising and automated story creation, media companies have used Artificial Intelligence (AI) for some time. However, this technology is rapidly maturing and opening up new…
The top three NFT trends for publishers in 2023
In the past few years, talk of cryptocurrency and NFTs have hovered around the media landscape like a dark, disorienting cloud for some, and a shiny, new opportunity for others….