Search results for "reader revenue"
The ethical and economic rationale for investing in climate coverage
The climate crisis is on everyone’s mind. But journalists have an extra burden when it comes to the biggest challenge of our time: telling the story. Traditionally, this has been…
“Legacy is a positive word for us”: How TIME thrives on its century-old reputation
At the beginning of March, TIME celebrated its centenary. A hundred years after the first TIME magazine was published in New York City on March 3rd 1923, the publication has…
Retail media: the hot trend media execs can’t afford to ignore
In the rapidly changing landscape of digital advertising, retail media is fast emerging as a powerful new force. According to GroupM, global advertising revenues directed to retail companies already accounts…
Five media trends we expect to see in 2023
Last year proved to be another turbulent one. With continued economic turmoil, publishers are beginning 2023 with a great deal of uncertainty about what the year will bring. And, given…
6 ways media companies use AI to meet their strategic needs
From audience analytics to programmatic advertising and automated story creation, media companies have used Artificial Intelligence (AI) for some time. However, this technology is rapidly maturing and opening up new…
The top three NFT trends for publishers in 2023
In the past few years, talk of cryptocurrency and NFTs have hovered around the media landscape like a dark, disorienting cloud for some, and a shiny, new opportunity for others….
How not to lose your audience: build community
There’s bad and then there’s intentionally-bad. Know this: intentionally-bad backfires. Partners in blame While fraudsters are primarily to blame for the rise in deceptive advertising, publishers’ desire to fill inventory…
3 ways publishers can reduce subscriber churn
Readers and publishers both suffer from the negative effects of churn. Obviously, publishers hate seeing readers suddenly cancel a subscription. For publishers, losing a long-term subscriber is upsetting for both…
What publishers can learn from the creator economy
The creator economy is estimated to be a $104.2B market with “a substantial growth trajectory similar to the gig economy.” And, just as the gig economy has transformed the shape…
INMA identifies new approaches to attract a Gen Z audience
Whether reliant on advertising, subscription revenue, or a combination of both, attracting new audiences is a critical component of media success. And, given that Gen Z is the largest generation,…
It’s time for publishers to leverage AI like social media giants do
The publishing industry has undergone a serious transformation in the past five years. It’s moving away from an all-out push for scale and toward earnest efforts to create meaningful relationships…
Content drives engagement for advertisers. Here’s how to maximize that investment
Once upon a time, product placement was not a dirty word. Advertising was an art. Ads were tasteful, thoughtful, well-designed, and created to be iconic. During the 90s, the internet…