Search results for "reader revenue"
AI content licensing lessons from Factiva and TIME
Content licensing has long been an important revenue stream for digital media companies. For decades, it allowed publishers to monetize their content by granting rights for others to republish or…
2025: The year to reclaim audiences and build community
Understanding the difference between having an audience and building a community isn’t just semantics—it’s a strategic necessity. With social referral traffic declining, third-party cookies being (semi) deprecated, and generative AI…
Gen Z is changing the media landscape. Can you keep up?
The news may have started as a print business, but over time, it’s morphed into television, radio, and all things digital. In fact, The New York Times derived more than…
6 verticals in 1 app: inside New York Magazine’s new app strategy
Apps are hot again. After the boom in investment in interactive publisher apps in the early 2010s failed to produce much in terms of audience growth or return on investment,…
Digital media’s 2025 focus: trust, engagement and innovation
As the dust settles on 2024’s festivities and we embark on a new year, media organizations will again consider how to navigate shrinking budgets, shifting audience expectations, and new technologies…
The Tow Center reveals ChatGPT’s major attribution errors
OpenAI’s ChatGPT Search, an AI-driven alternative to traditional search engines, raises pressing concerns for news publishers, including attribution errors. OpenAI promotes its collaboration with select news organizations and uses mechanisms…
How Data Collaboration Platforms are transforming publishing
As digital publishers seek to expand their revenue streams, strengthen their data capabilities, and keep pace with evolving adtech, data collaboration platforms (DCPs) have emerged as powerful allies. According to…
How publishers can use performance marketing to boost growth
The digital publishing industry is navigating a complex transformation. Organic traffic, once a cornerstone of success, is steadily declining due to changes in search engine algorithms, the rise of AI-driven…
The grey zone: Where the media fits into fake news
Change is an inevitable part of journalism. No one would deny the radical – and ongoing – technological shifts impacting the craft over the past three decades. And few (if…
Reimagining the place of news in social media
As with many of you, the 2024 Reuters’ Digital News Report continues to give us much to reflect on even months after its release. While there are many learnings from…
Four newsletter strategies from leading publishers
Despite the challenges thrown at publishers by obfuscating metrics or deliverability changes, newsletters continue to grow in importance. Media companies increasingly use email newsletters as a key tool for maintaining…
From custom to community: the evolution of product management in media
To stand out in the “AI-age,” media companies are emphasizing direct relationships with the audience. We’re also seeing the resurgence of the homepage, the emergence of AI-powered editorial workflows, and…