Search results for "reader revenue"
How media companies can succeed in podcasting: Slate’s secret
Podcasting — it’s been a hot business since Serial became a cultural phenomenon back in 2014, spurring SNL skits and inspiring satirical spinoffs on streaming networks. In the years since…
How hyper-local news can win back young audiences
The data is clear: a chasm exists between what traditional news offers and what younger audiences crave. Decades of research haven’t bridged this gap, and proposed solutions often fall short….
How inclusion lists fight misinformation
Programmatic advertising may be the most ubiquitous, influential market in the world. Yet almost nobody, including most of its participants, understands how it actually works. It’s something I cover in…
Survey reveals 2024 referral traffic trends for publishers
Over the past few years, publishers have seen formerly reliable sources of traffic like Google and Facebook dry up, with no new platforms on the horizon to make up for…
Rebuilding the crumbling news Infrastructure
When aspiring journalists ask me whether the media is dead, I always say no. I remind them that while the menu might change, the hunger for news and information never…
DCN’s media industry must reads: week of May 23, 2024
Here are some of the best media stories our team has read so far this week:
With 1 million subscribers, The Atlantic eyes what’s next
In the age of artificial intelligence, it could be argued that the calculus of content is changing. Since the advent of publishing metrics, the goal has always been more: more…
Confidence can rebuild trust in news media
If you were fortunate enough to have a grandmother like mine, who served as both a protector and a source of wisdom, count yourself among the blessed. Recently, I’ve found…
Leveraging LinkedIn: a guide for media companies
n the rapidly evolving digital landscape, content producers constantly seek new ways to engage with audiences and promote their brands. That’s especially important right now as traffic continues to fall…
Advanced media strategy: navigating the first-party data shift
With the imminent demise of third-party cookies, the digital media industry stands on the brink of a seismic transformation that will create pressure for publishers to adapt quickly and efficiently….
Rise up against AI by doubling down on direct traffic
From Google to Facebook and Instagram to TikTok (and so many more), publishers have spent the last couple of decades chasing their audiences from one platform to another—only to be…
Addressing the collateral damage of news avoidance
The proportion of people avoiding news content is alarmingly high. According to the latest Reuters Institute Digital News Report, the public self-reports high levels of selective avoidance: 36% of people…