Search results for "reader revenue"
Events boost media businesses’ subscription strategies
Live events can be a vital pillar of a media business’ revenue strategy. They provide unparalleled sponsorship opportunities, direct revenue through ticket sales, and the content can often be repackaged…
From policy to practice: Responsible media AI implementation
As artificial intelligence becomes more embedded in editorial and business processes, media companies face increased pressure to ensure AI is implemented responsibly. This requires companies to develop a plan for…
Relationship advice for publishers
In any enduring relationship—whether it’s a marriage, a business partnership, or a loyal audience—some truths always apply. Trust matters. Communication is key. And one-size-fits-all approaches rarely work. Today’s digital landscape…
The New York Post’s multi-platform publishing strategy
Founded by Alexander Hamilton in 1801, The New York Post prides itself on being America’s oldest newspaper. These days, it boasts 871k daily print readers. However, in its more than…
Four AI trends and why they matter to media businesses
It’s no surprise that investment in AI tools and platforms is a major priority for media companies. Recent research from the Reuters Institute found that investing in platforms such as…
AI search has a news citation problem
Artificial intelligence is transforming the way people search for and consume news. With nearly one in four Americans now using generative AI chatbots instead of traditional search engines, the way…
AI content licensing lessons from Factiva and TIME
Content licensing has long been an important revenue stream for digital media companies. For decades, it allowed publishers to monetize their content by granting rights for others to republish or…
2025: The year to reclaim audiences and build community
Understanding the difference between having an audience and building a community isn’t just semantics—it’s a strategic necessity. With social referral traffic declining, third-party cookies being (semi) deprecated, and generative AI…
Gen Z is changing the media landscape. Can you keep up?
The news may have started as a print business, but over time, it’s morphed into television, radio, and all things digital. In fact, The New York Times derived more than…
6 verticals in 1 app: inside New York Magazine’s new app strategy
Apps are hot again. After the boom in investment in interactive publisher apps in the early 2010s failed to produce much in terms of audience growth or return on investment,…
Digital media’s 2025 focus: trust, engagement and innovation
As the dust settles on 2024’s festivities and we embark on a new year, media organizations will again consider how to navigate shrinking budgets, shifting audience expectations, and new technologies…
The Tow Center reveals ChatGPT’s major attribution errors
OpenAI’s ChatGPT Search, an AI-driven alternative to traditional search engines, raises pressing concerns for news publishers, including attribution errors. OpenAI promotes its collaboration with select news organizations and uses mechanisms…