Search results for "reader revenue"
Rise up against AI by doubling down on direct traffic
From Google to Facebook and Instagram to TikTok (and so many more), publishers have spent the last couple of decades chasing their audiences from one platform to another—only to be…
Addressing the collateral damage of news avoidance
The proportion of people avoiding news content is alarmingly high. According to the latest Reuters Institute Digital News Report, the public self-reports high levels of selective avoidance: 36% of people…
4 Ways publishers can leverage AI to improve monetization
Generative AI represents the most disruptive force to hit the media space since the dawn of digital publishing. It’s understandable that right now, in 2024, a lot of the headlines…
How media companies can fuel innovation in 2024 and beyond
As publishers look for ways to accelerate audience growth, engagement, and monetization in 2024, they have a multitude of options for driving change and innovation. Last year I worked with…
Three trends that will shape media strategy in 2024
The past year has been a difficult one for many media companies. After the rapid bounce back from early Covid-era travails, more than 20,000 jobs were lost in the US…
What media tech execs are focused on in 2024
The past several years have seen media companies accelerate their revenue diversification, though. We’re also witnessing an increased pace of innovation and spirit of experimentation. That, coupled with crumbling cookies…
How NPR’s audience-first approach drives advertising success
Savvy publishers know that balancing user experience with the need to drive revenue is key to thriving in today’s media marketplace. For NPR—where donations from an engaged and loyal audience…
How publishers can unlock the commerce opportunity
Commerce media—advertising that connects shoppers with products and services throughout the buying journey across both physical and digital touchpoints—is on the rise. Advertisers are set to spend $125.7 billion with retail…
If you love them, let them go: the case for easy subscription cancellations
There are countless reasons why consumers cancel their media subscriptions. It could be as simple as a subscriber deciding their affiliation with a publication has run its course after a…
How publishers fight misinformation in ads
Wartime and elections pose the ultimate test for publishers’ programmatic advertising safeguards. Unfortunately, these measures have faltered in Q4. Since October 10th, GeoEdge’s security research has detected gruesome ads across…
Seven steps for a successful AI strategy
It’s hard to believe, but ChatGPT was only released to the public late last year (November 2022), sparking an AI arms race and spurring adoption across a range of sectors, including…
Six steps to stand out as a ‘made-for-audiences’ media company
Thanks to AI technology, anyone can quickly create a website and populate it with content that looks legitimate enough to sell advertising. The proliferation of made-for-advertising (MFA) websites, or sites…