Search results for "reader revenue"
Inside 3 premium publishers’ Apple News strategies
Between changes to Google search, the evolution of AI queries and algorithmically-driven social feeds, finding new audiences is harder than ever for publishers. Apple News offers something many of the…
Live, interactive news: real-time trust and real-world impact
The 2025 Reuters Digital News Report provides a sharp snapshot of the current state of digital journalism: audiences are overwhelmed, trust is fragile, and the format of news delivery matters…
Direct audience engagement is key to surviving Google Zero
We’re not at Google Zero quite yet. But, as we near this point where Google search results provide direct answers and reduce outbound links, publishers face a critical imperative: They…
Events boost media businesses’ subscription strategies
Live events can be a vital pillar of a media business’ revenue strategy. They provide unparalleled sponsorship opportunities, direct revenue through ticket sales, and the content can often be repackaged…
From policy to practice: Responsible media AI implementation
As artificial intelligence becomes more embedded in editorial and business processes, media companies face increased pressure to ensure AI is implemented responsibly. This requires companies to develop a plan for…
Relationship advice for publishers
In any enduring relationship—whether it’s a marriage, a business partnership, or a loyal audience—some truths always apply. Trust matters. Communication is key. And one-size-fits-all approaches rarely work. Today’s digital landscape…
The New York Post’s multi-platform publishing strategy
Founded by Alexander Hamilton in 1801, The New York Post prides itself on being America’s oldest newspaper. These days, it boasts 871k daily print readers. However, in its more than…
Four AI trends and why they matter to media businesses
It’s no surprise that investment in AI tools and platforms is a major priority for media companies. Recent research from the Reuters Institute found that investing in platforms such as…
AI search has a news citation problem
Artificial intelligence is transforming the way people search for and consume news. With nearly one in four Americans now using generative AI chatbots instead of traditional search engines, the way…
AI content licensing lessons from Factiva and TIME
Content licensing has long been an important revenue stream for digital media companies. For decades, it allowed publishers to monetize their content by granting rights for others to republish or…
2025: The year to reclaim audiences and build community
Understanding the difference between having an audience and building a community isn’t just semantics—it’s a strategic necessity. With social referral traffic declining, third-party cookies being (semi) deprecated, and generative AI…
Gen Z is changing the media landscape. Can you keep up?
The news may have started as a print business, but over time, it’s morphed into television, radio, and all things digital. In fact, The New York Times derived more than…