Search results for "Q&A"
How to increase your subscriber base despite the economic downturn
Throughout the pandemic and well into 2022, the narrative in publishing was simple: subscriptions are the future. With third-party cookies on the way out and traffic from social media less…
Post-Cookie Identity, Part 2
In February, Piano’s SVP of Strategy, Michael Silberman led a discussion at the DCN Next: Summit about the deprecation of third-party cookies that led to a dynamic Q&A and lingering…
How three media companies are approaching virtual events and monetization
Many media companies have turned to virtual events as a way to engage audiences on a personal level during the pandemic. From webinars to virtual festivals, teams have worked to…
DCN’s must reads: week of January 17, 2019
Here are some of the best media stories our team has read so far this week: MediaPost | Get Ready For A Turbulent 2019 (3 min read) Digiday | After…
Inside USA TODAY NETWORK’s strategy to ignite video growth with passion brands
Through its “passion groups” strategy, USA TODAY is organizing and leveraging its portfolio of content brands and experiences to deliver video content that moves and motivates audiences at scale. Learn more in this Q&A with Kate Gutman, head of content ventures at USA TODAY NETWORK.
7 reasons you should pay attention to podcasting
Podcasting is benefiting from growing interest from advertisers and brands, technological advances that make it easier than ever to listen, and increased consumer awareness. These forces have coalesced to take podcasting to the next level. Here are seven reasons why you can’t afford to ignore the growth of podcasting.
DCN’s must reads: week of April 5, 2018
Here are some of the best media stories our team has read so far this week: Variety | Facebook Under Fire: How Privacy Crisis Could Change Big Data Forever (13…
Did angry advertisers really boycott YouTube? The answer may surprise you.
In March this year, a few big national brands were reported to have been found running adjacent to hate speech and even videos promoting terrorism on YouTube in the UK. In the immediate aftermath, Google’s stock dropped 4% and some top advertisers stated that they would stop advertising on YouTube. With all the fiery press commentary, I was curious to see if the list of brands that said they were boycotting YouTube actually went through with it.
DCN’s recommended reading: week of December 8, 2016
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Ad Agencies Probed Over Contracts to Produce Commercials (4…
DCN’s recommended reading: week of August 11, 2016
Our recommended reads from around the web: Bloomberg | Google and Facebook Killed Free Media (4 min read) INMA | Financial Times wants publishers to embrace cost-per-hour ad campaigns (4…
Forget apps. This year, SXSW was all about experience.
Unlike past years in which an app dominated conversations at Austin’s annual South by Southwest Interactive festival, it’s safe to say that the talk of the town at this year’s South-By was the “experience.” First, there’s the experience of virtual reality, which proved to be a buzz term in multiple realms: marketing, storytelling and more. Then, there’s the experience taking place as consumers transition more from the broadcast-like social media networks of Facebook and Twitter to more narrowcast-apps.
DCN hosts fireside chat with FTC Commissioner Brill on lessons learned from Ad Blocking (video)
There is, it appears, a common thread between consumers clearing cookies to protect privacy, that moved on to the desire for a Do Not Track browser option, to what we now see: consumers opting out of advertising entirely through ad blocking. This progression offers a great encapsulation of how the notion of privacy has changed, according to Brill.