Search results for "Q&A"
Q&A: Ron Lamprecht on NBCUniversal’s Snapchat partnership
NBCUniversal recently made headlines after striking a content and advertising portfolio partnership with Snapchat. The partnership is part of a new digital content initiative to produce and distribute original shows for mobile and social platforms from NBCUniversal’s leading networks, franchises and personalities. Ron Lamprecht, EVP of Business Development and Digital Distribution in the Content Distribution Group, has been tapped to lead the company’s effort. Here, he offers a look inside the initiative.
Q&A: Kamo Asatryan, Primer CEO and Co-Founder
On mobile apps, consumers expect a personal and streamlined experience— but it has been extremely difficult for companies to tailor the customer experience. Enter Primer, a startup that has developed technology that enables companies to instantly deploy native screens personalized for every new user and where they are in the journey. Peggy Anne Salz — mobile analyst, nine-time author and Content Marketing Strategist at MobileGroove — interviews Kamo Asatryan, Primer CEO and Co-Founder to gain insight into mobile pain points and how his company is addressing them.
Q&A: Gilles Raymond, News Republic Founder and CEO
Mobile Analyst Peggy Anne Salz catches up with Gilles Raymond, News Republic Founder and CEO, to map the developments since 2008, when his company sparked a global news revolution by giving the power of information back to the people — completely ad-supported and enabled by mobile technology.
Q&A with Jack Essig, SVP, Publisher & Chief Revenue Officer, Hearst Men’s Group
Jack Essig, SVP, publisher & chief revenue officer, Hearst Men’s Group talks new initiatives, advertising partners and the group’s booth at the 2016 North American International Auto Show.
Q&A: TheMediaBriefing GM Defines The “Big Four” Issues for the Digital Media Industry
We sat down with TheMediaBriefing General Manager Daniel Williamson to get his take on the major issues he sees for digital media companies today. Not surprisingly, the continued development of sustainable business models remains top of mind. VC-fueled new media businesses have led the charge in growing huge audiences and investing in technology, branded content and digital video to monetize that growth.
Q&A with Josh Sternberg, Content Strategist, Washington Post Brand Studio, on Content Marketing
Content Marketing is great for brand awareness and offers a way for a brand to align themselves with high-quality content around a particular brand attribute that they are interested in, want to be associated with or want to own. For example, every brand wants to be known for innovation, but there’s nuance to that. The good news is that many brands actually are innovative, but you have to figure out from where and tell those stories.
Q&A: Gabriel Lewis, EVP Development & Strategy Maker Studios, on Media for Millennials
Q: Do millennial readers have brand loyalty as a rule? How do you develop brand affinity/loyalty with them? A: Brand loyalty for millennials is less a rule, and more of an ongoing dialogue. They’re the most media-savvy generation, having been raised in an ever-expanding ecosystem of platforms and content that gets more and more niche and…
Q&A: Philippe von Borries, Co-founder and CEO Refinery 29, on Media for Millennials
Q: In your opinion and experience, do millennial readers have brand loyalty as a rule? How do you develop brand loyalty with them? Millennials do have loyalty, but the challenge is in building it. Brands–whether they’re a publisher, beauty brand or tech company–need to be aware of a millennials’ aspirations to live mindful lives. They…
Q&A: Jonathan Hunt, VP, Global Marketing and Partnerships, Vox Media on Media for Millennials
Q: In your opinion and experience, do millennial readers have brand loyalty as a rule? How do you develop brand affinity/loyalty with them? A: Yes and no. Above all else, young people (and frankly everyone) value quality and honesty. If another media brand can come along and offer a superior product then they have an…
Q&A: Justin Choi, CEO, Nativo on Ad Viewability
Q: Is “Viewability” ready to be used as a measurement of ad performance? A: We see Viewability not as a measure of ad performance, but as a measure of ad viability and quality of ad placement. The technology to measure Viewability exists and should be used by marketers to hold digital ad providers to the…