Search results for "AI"
How media companies can protect addressability
As we look toward the rest of 2023 and beyond, it’s clear that respect for consumer privacy will continue to greatly impact digital advertising as a whole. But this shift…
Brand-true omnichannel strategy dominates the 2023 DCN: Next Summit
While evergreen issues around trust and a focus on the audience experience peppered the first in-person DCN Next: Summit since 2020, emerging opportunities – and concerns – around generative AI…
How two publications are attracting new, younger audiences
Successful digital publishers produce content that connects with audience expectations. These publishers are committed to engaging audiences more deeply with an audience-first approach. To assist digital publishers in attracting new…
Publishers vs. walled gardens: Can your data tech compete?
Google’s deadline for deprecating third-party cookies has been looming on the horizon for the digital industry for a while now. But at this point in 2023, even with the continued…
Content production policy captures the global spotlight
Discoverability, funding, IP ownership, and cultural sovereignty are topics at the forefront of how and to what degree streaming companies should be put under government regulations. As today’s over-the-top streaming…
DCN’s must reads: week of February 9, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of February 2, 2023
2023 strategies for subscription growth
Amid market inflation, media companies prioritize the subscription segment of their businesses as they question the longevity of economic uncertainty. Early headlines this year illustrate financial concerns with layoffs, hiring…
A state-by-state evaluation of internet privacy laws
Laws governing online privacy in the U.S. vary widely from state to state. To find out how each U.S. state ranks from least to most private, Comparitech evaluated each and…
DCN’s must reads: week of February 2, 2023
Here are some of the best media stories our team has read so far this week:
How America’s top publishers are approaching 2023
It might be a cliche, but this year really is looking like a pivotal moment for the media industry. As we enter 2023, America’s top publishers face a rapidly changing…
The programmatic ad market benefits from standardization and transparency
Two years ago, the Incorporated Society of British Advertisers (ISBA) examined buy-side data to map the programmatic advertising supply chain from advertiser to publisher. Unfortunately, there were significant data quality…
Beneath conservatives’ big tech concerns, liberals may find a common cause
Liberals and conservatives have different flashpoints when it comes to big tech. But they all trace back to the same problem. Conservatives believe their viewpoints are being suppressed by big…