Search results for "AI"
Generative visual AI in news organizations: challenges and opportunities
News has long relied on the power of visuals to tell stories: first through illustrations and more recently through photography and video. The recent rise in access to generative AI…
Let’s not allow AI to be another data disaster
The environment for collecting and using data on the web has often been compared to the wild west – a place with no rules and where only the strong (and…
Addressing uncertainty: testing addressability with programmatic curation
In the new reality for digital media, advertisers will require a multifaceted approach to targeting and attribution. This approach includes the use of alternative IDs, first-party data, contextual and Google’s…
Rise up against AI by doubling down on direct traffic
From Google to Facebook and Instagram to TikTok (and so many more), publishers have spent the last couple of decades chasing their audiences from one platform to another—only to be…
Not disclosing AI-generated content negatively impacts trust
Artificial intelligence (AI) is generating a new era of content creation. However, with this innovation comes the challenge of distinguishing AI-generated content from human-made material. This creates another issue media…