Search results for "AI"
How AI is helping media companies attract and engage audiences
In today’s rapidly evolving media landscape, publishers and broadcasters are increasingly looking to AI to reach new audiences and build loyalty. At Arc XP’s recent Connect London event, a panel…
Publishers need a new robots.txt for the AI era
While in some ways the web has evolved organically, it also functions within accepted structures and guidelines that have allowed websites to operate smoothly and to enable discovery online. One…
Balancing efficiency and authenticity in journalistic use of AI
Two small letters – AI – are proving major disruptors for the digital news industry. Already, 70% of journalists and newsroom leaders use generative AI in some capacity. While we…
Publishers take note: AI is bringing contextual to new heights
The journey toward third-party cookie deprecation has been long and challenging, punctuated by Google’s recent shift to a consumer-led cookie opt-out model. Still, publishers need to keep moving. Actions by…
Hot Topic: Advertising Strategy – Integrating AI: Monetization at scale
DCN members can view the on-demand video by logging in or registering for the DCN website member center using the links in the top right corner of the site. Please…
Go beyond basic chatbots to unlock the value of AI
For media companies investigating how to incorporate AI into their operations, open chatbots like ChatGPT, Claude, or Google Bard are often a natural starting point. Thanks to OpenAI’s game-changing launch…
The impact of media companies opting out of open-web AI training
The internet is seen by some as a vast repository of information readily available for training open and closed AI systems. However, this “data commons” raises significant ethical and legal…
Does Generative AI aid or homogenize human creativity?
Creativity fuels innovation and expression across various media disciplines. With the advent of generative artificial intelligence (AI) and large language models (LLMs), many question how these technologies will influence human…
Why custom solutions are the smart AI investment
In the fast-paced world of digital publishing, the latest wave of developments in Artificial Intelligence (AI) has emerged as a welcome solution to the organized chaos of ad operations. Yet,…