Search results for "AI"
Go beyond basic chatbots to unlock the value of AI
For media companies investigating how to incorporate AI into their operations, open chatbots like ChatGPT, Claude, or Google Bard are often a natural starting point. Thanks to OpenAI’s game-changing launch…
The impact of media companies opting out of open-web AI training
The internet is seen by some as a vast repository of information readily available for training open and closed AI systems. However, this “data commons” raises significant ethical and legal…
Does Generative AI aid or homogenize human creativity?
Creativity fuels innovation and expression across various media disciplines. With the advent of generative artificial intelligence (AI) and large language models (LLMs), many question how these technologies will influence human…
Why custom solutions are the smart AI investment
In the fast-paced world of digital publishing, the latest wave of developments in Artificial Intelligence (AI) has emerged as a welcome solution to the organized chaos of ad operations. Yet,…
How media companies can stand out in an AI age
The introduction of AI-generated search results is just the next step in a long line of the platforms moving more of the audience interactions behind their walled gardens. This is…
International public leery of GenAI use in news
The public has a knowledge gap around generative artificial intelligence (GenAI), especially when it comes to its use in news media, according to a recent study of residents in six…
How Outside, FT and Dow Jones use AI for search and solutions
These days, digital media companies are all trying to figure out how to best incorporate AI into their products, services and capabilities, via partnerships or by building their own. The…
Adelaide Metrics
Adelaide Metrics is the world leader in attention-based media quality measurement. Our mission is to establish a more fair and transparent market through better metrics. Our omnichannel metric, AU, is…
Consumers value local news, though they fail to support it
Consumers value local news media, with a large majority saying that local news outlets are at least somewhat important to the well-being of their local community according to new research…