Search results for "AI"
The year of now: an AI turning point for publishers
In the media industry, AI’s hype cycle has officially entered its hard reality era. As Arc XP’s Chief Technology Officer Joe Croney put it during our recent webinar Real Automation,…
Facts: Google’s push to AI hurts publisher traffic
The numbers are in – and they are damning. DCN’s latest member-survey shows median year-over-year referral traffic from Google Search to premium publishers down 10% over just eight weeks. Non-news…
Putting AI to work for news audiences by design
As the entire media industry grapples with AI’s rapidly evolving future, I can’t help but see a potential harmony between artificial intelligence and news media. And this prompts me to…
What revenue leaders gain from ad ops automation
Growth doesn’t wait. It doesn’t pause for delayed reports or accommodate teams buried in manual tasks. For ad revenue operations, the ability to act fast and decisively is everything. Yet…
From policy to practice: Responsible media AI implementation
As artificial intelligence becomes more embedded in editorial and business processes, media companies face increased pressure to ensure AI is implemented responsibly. This requires companies to develop a plan for…
Navigating AI: shaping–not taking–media’s future
In an era of shifting media consumption habits and the proliferation of GenAI, trusted journalism has never been more vital. Yet it’s being treated as a commodity rather than a…
Don’t rush to replace your science reporters with AI just yet
The promise of AI’s efficiency and speed in sifting through vast amounts of data and producing content has led many to speculate that it can replace parts of the journalistic…