Search results for "AI"
Influencers take on the news
News influencers are transforming how people consume information on social media, emerging as a key force in the digital landscape. This new breed of news influencers are defined as having…
How publishers can use performance marketing to boost growth
The digital publishing industry is navigating a complex transformation. Organic traffic, once a cornerstone of success, is steadily declining due to changes in search engine algorithms, the rise of AI-driven…
How The New York Times’ R&D team enriches narratives
As news consumption evolves, The New York Times’ R&D Lab department is at the forefront of redefining how stories are told. Their goal? To enhance the narrative experience without sacrificing…
DCN’s media industry must reads: week of November 21, 2024
Here are some of the best media stories our team has read so far this week:
The rise of Attention Metrics brings new opportunities for publishers
Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) emphasized “Advertising Attentiveness” as a critical step between “Advertising Exposure”…
Here’s what Bloomberg, Yahoo and Reach are doing on WhatsApp Channels
WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building audiences. Over the…
DCN’s media industry must reads: week of November 14, 2024
Here are some of the best media stories our team has read so far this week:
With Where to Watch, ESPN simplifies sports discovery
Gone are the days when a sports fan could locate their favorite team’s game quickly on a predictable outlet. Instead, broadcast contracts are divided among many media outlets, with sporting…
DCN’s media industry must reads: week of November 7, 2024
Here are some of the best media stories our team has read so far this week:
PBS Film Club launches, featuring a film community Fable
Social media gets a lot of bad press these days, and for good reason. It’s associated with any number of negative effects – from misinformation to increased anxiety, polarization and…
In a fragmented video landscape, viewers start online
Today’s vast television ecosystem combines streaming services, traditional pay-TV, and free ad-supported platforms, reflecting a sea change in how viewers find and consume video content. The scales are tipping in…
Redefining media revenue: the search for new ‘DVD sales’
One of my new favorite YouTube channels is First We Feast, specifically the show Hot Ones, where celebrities answer great interview questions as they eat progressively hotter wings. While it’s…