Search results for "AI"
AccuWeather Makes Another Social Connection With Launch of BBM Channel
AccuWeather has launched a branded BBM Channel to extend its social connection to weather fans. The company, which has a longstanding relationship with Blackberry, has joined the ranks of brands…
Q&A with Neil Johnston, Cox’s EVP of Strategy & Digital Innovation on Premium Programmatic
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Free to Innovate: Experimentation in Fee-based Media Models
For a time, free looked like the only option for the media business. The model seemed to be a veritable free-for-all. Because, despite digital content consumers’ insatiable appetite, models that…
Where Dreams Come True: Disney Launches Startup Accelerator
Disney has joined the ranks of Fortune 500 companies launching accelerator program. General Electric made headlines last year when it announced StartsUpHealth with the mission to build 1,000 sustainable health and wellness…
Q&A with Joe D. Weir, VP of Digital, A.H. Belo on Mobile Advertising Innovation
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Glamour’s Hot New Look at Shopping: The Shop Glamour Ecommerce Experience
At 75, Glamour is not afraid to experiment to maintain its youthful appeal and please its digitally-savvy readership. The Condé Nast publication has introduced ecommerce initiatives in the past, including…
Q&A with Brian Colbert, Chief Revenue Officer, About.com on Mobile Advertising Innovation
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Q&A with Sol Masch, Director of Mobile Sales & Strategy, Time Inc. on Mobile Ad Innovation
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Q&A with Sarah McConville, VP of Marketing, HBR & Publisher HBR Press on Subscription Models
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Customer Understanding Drives “Cultish” Devotion to the Content People Love
Perspective matters. Be it a writer with a point of view or a brand inspiring cultish loyalty, delivering an engaging experience rather than information on its own is what will…
Q&A with Michael Crosby, Chief Operating Officer, The Deal on Subscription Model Success
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Q&A with Rob Grimshaw, Managing Director, FT.com on Subscription Model Success
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights. Today’s Three on…